Untitled Flashcards Set

Identity

The concept of who a person is, including their self-image and personal values.

Self-esteem

An individual's overall subjective evaluation of their own worth.

Actual self

The representation of the attributes that a person currently possesses.

Ideal self

The representation of the attributes that a person aspires to possess.

Digital self

Aspects of one's self that are expressed or manifested through digital platforms and technology.

Freud's theory of personality

A model comprising the id, ego, and superego, explaining the human psyche's structure.

Big 5 Trait Theory

A personality framework that identifies five core traits: openness, conscientiousness, extraversion, agreeableness, and neuroticism.

Cultural selection process

A series of steps including symbol pool, cultural production system, and cultural gatekeepers that influences culture's evolution.

Sacred vs. profane consumption

The distinction between consuming items with deep personal or cultural significance (sacred) versus everyday products (profane).

Social identity

A person's sense of who they are based on their group membership.

Opinion leaders

Individuals who influence others' attitudes or behaviors, particularly in a specific domain.

Impulse buying

The unplanned purchase of a product, often driven by emotions.

Cohesion in brand community

The sense of belonging and emotional connection among members of a brand community.

Acculturation vs assimilation

Acculturation is adopting cultural traits from another culture, while assimilation is the process of fully integrating into a different culture.

Self-monitoring

The degree to which people observe and control their behavior in social situations.

Symbolic self-completion

The process of acquiring symbols and possessions that reflect and enhance one's self-concept.

Consumer culture

A societal framework where social status, values, and norms revolve around the consumption of goods.

Demographics

Statistical data relating to the population and particular groups within it.

Psychographics

The study of consumers based on their lifestyle, values, and personality traits.

Myth

Traditional stories that convey cultural beliefs or values.

Ritual

A set of actions performed ceremonially, often related to cultural practices.