Untitled Flashcards Set

Self & Personality (Resources: Self PowerPoint, Personality PowerPoint, Crash Course #22)

Terminology: identity, collective self, self-esteem, ideal self, actual self, digital self, self monitors, symbolic self-completion, extended self, body image, beauty ideals, consumption constellation, co-branding, consumer culture, personality, Freud theory of personality (id, ego, superego), Horney’s theory of compliant vs detached vs aggressive personalities, Jung’s archetype, lifestyle, psychographics, demographics, personas, value, enculturation vs acculturation, crescive norms, instrumental vs terminal values

Concepts: self-concept* (cognitive, affective, behavioral components), Myers-Briggs (the four dimensions that determine which category you are in), brand personalities, Big 5 Trait Theory

Culture, Subculture (Resources: Culture PowerPoint, Subculture & Reference Group PowerPoint, Crash Course #11)

Terminology: culture, cooptation, myths, monomyth, ritual, fortress brand, structural vs emergent events, reciprocity, sacred vs profane consumption, contamination, fashion, trickle-down vs trickle-across vs trickle-up, classic vs fad, global consumer culture, etic vs emic perspective on global marketing, subculture, social identity, microculture, high context vs low context cultures, acculturation vs assimilation, acculturation agents, extended vs nuclear families, family life cycle, US generations, low vs high culture, counterculture

Concepts: cultural selection process (symbol pool, cultural production system, cultural gatekeepers), gift-giving stages, reference groups (primary, secondary, in/out groups), sources of social power* (referent, legitimate, expert, information, reward, coercive)

Social Influence & Social Media (Resources: Social Media PowerPoint, Crash Course #38)

Terminology: serial reproduction, opinion leaders, homophily, influence network, information cascade, brandfest, dispreferred marker, impressions, market maven, surrogate consumer, sociometric methods, network analysis, tie strength, conformity, social loafing, group think

Concepts: Word of Mouth (positives & negatives), brand community* (pool, web, hub), how do brands find opinion leaders (self-designation vs. key informant)

Social Influence & Social Media (Resources: Atmospherics & Situational Factors PowerPoint, How Restaurants Use Psychology video)

Terminology: antecedent state, physiological arousal, servicescape, ambient conditions, sharing economy, collaborative consumption, mental budgets, slack, unplanned buying, impulse buying, time poverty, psychological time vs. chronometric time, shopping orientation, utilitarian vs hedonic needs, third space/place, mood, lateral cycling, swishing, barter, recommerce, underground economy, P2P commerce, Delboeuf Illusion, sensation transference

Concepts: Atmospherics* (what they are, the five elements, what marketers are trying to accomplish), types of retail themes (landscape, marketscape, mindscape, being space), time style dimensions (social, temporal, planning, polychronic)