According to Brown (2007), Ethnocentrism is the view of an individual that his/her cultural elements such as norms, values, ideology, customs, and traditions are dominant and superior to others.
William Sumner mentioned some characteristics of an individual with an ethnocentric view. Ethnocentric persons
- have a dominant cultural element which they see as superior to other cultures;
- view rigidly their own socio-economic, political, and cultural elements;
- see their cultural elements as normal and acceptable to all;
- consider in-group norms can be universalized;
- discard out-group ethnicities and cultures;
- believe that other cultures are inferior; and
- look at other culture’s elements as inferior and unacceptable