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Last updated 4:08 AM on 12/13/22
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97 Terms

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It provides reliable data for stakeholders to make informed decisions.
Why is reliable accounting information important?
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Accounting
What functional area of business does the following:
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- Systemically record, analyze, and report financial information

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- Communicates the financial health of a business

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To make internal decisions
How do managers use financial information?
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To ensure the company's financial information is reliable
What is the role of an auditor?
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Income Statement
The following components are related to what financial statement:
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- Revenue

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- Cost of Goods Sold (COGS)

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- Gross Profit (GP)

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- Other Expenses

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- Net Income (Profit)

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Dollar amount earned when a company provides a good or service
Define Revenue
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What a company paid to buy or produce the goods they sell
Define Cost of Goods Sold (COGS)
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Difference between revenue and COGS
Define Gross Profit (GP)
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Salaries, utilities, advertising, etc.
Define Other Expenses
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Subtract other expenses from gross profit
Define Net Income (Profit)
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- Increase revenue

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- Decrease COGS

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- Decrease other expense
What would a company need to do to increase net income?
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Balance Sheet
The following components are related to what financial statement:
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- Assets

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- Liabilities

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- Stockholder's Equity (SHE)

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Assets = Liabilities + Owners' Equity
What is the accounting equation?
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The company no longer offers/sells stock to the public
What happens when a company moves from public to private?
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The process of offering shares of a private corporation to the public in a new stock issuance for the first time. This is when a company moves from private to public and when the company receives cash from investors.
IPO (initial public offering)
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- Appreciation in the value of stock

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- Dividends

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- Partial ownership in the company

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- The ability to vote
An investor who buys stock in a company hopes to obtain:
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Helps people manage their investment portfolios
What is the role of a financial planner?
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A person who is licensed to buy and sell securities on behalf of clients
What is the role of a stockbroker?
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5Ps

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- Product

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- Price

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- Place

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- Promotion

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- People
What are the elements in the Marketing Mix?
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goods, services, or ideas
Define Product
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Choosing a brand name, packaging, colors, a warranty, accessories, and a service program
What is involved in creating a product strategy?
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Something given in exchange for a product
Define Price
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The processes/method businesses use to set prices for their products and services; how you determine what that price should be.
Define Pricing Strategy
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Place
Which of the 5P's is related to the distribution of the product?
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Some method of getting the product from the creator of the product to the customer.
Define distribution
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Place
The following tasks are related to which one of the 5P's?
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Transportation, location, supply chain management (managing each entity that deals with the product in its route to the buyer), online presence, inventory, and atmospherics (how the office, store, or even the website looks).

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Methods for informing and influencing customers to buy the product.
Define Promotion
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• traditional advertising,

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• sales promotion,

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• public relations,

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• personal selling,

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• social media, and

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• e-commerce.
What are the components of the Promotional Mix?
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The specific group of consumers toward which a firm could direct its marketing efforts.
Define Target Market
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The specific group of consumers toward which a firm could direct its marketing efforts.
Define Market Segmentation
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When a salesperson meets a potential buyer or buyers face-to-face with the aim of selling a product or service
Define Personal Selling
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- Planning

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- Organizing

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- Leading

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- Controlling
What are the four functions of the Management Process?
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Planning
What function within the Management Process is associated with the following definition?
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Setting performance objectives and deciding how to achieve them

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Organizing
What function within the Management Process is associated with the following definition?
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Arranging tasks, people, and other resources to accomplish the work

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Leading
What function within the Management Process is associated with the following definition?
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Inspiring people to work hard to achieve high performance

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Controlling
What function within the Management Process is associated with the following definition?
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Measuring performance and taking action to ensure desired results

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Efficiency; Effectiveness
The Management Process helps managers increase ________________ & _________________.
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Long-range, broad goals
Define Strategic Planning
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To implement a strategic plan; shorter term and more specific
Define Tactical Planning
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Creating very specific policies and procedures
Define Operational Planning
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Alternative actions for unusual or crisis situations
Define Contingency Planning
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1. Strategic

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2. Tactical

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3. Operational

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4. Contingency
What are the four types of planning?
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Organizing
What function within the Management Process deals with
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- Dividing up tasks (division of labor)

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- Grouping jobs and employees (departmentalization)

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- Assigning authority and responsibilities (delegation)

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Power
Ability to influence other to behave in a particular way is called _____________.
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1. Legitimate Power

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2. Expert Power

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3. Referent Power

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4. Coercive Power

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5. Reward Power
5 Primary sources of Power
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Legitimate Power
What is the power the comes from the position in the hierarchy?
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Expert Power
What is the power the comes from having expertise in a particular area?
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Referent Power
What is the power the comes from interpersonal relationships that is built?
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Coercive Power
What is the power that comes from the ability to influence through threats?
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Reward Power
What is the power that comes from the ability to offer and influence incentives?
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- Decrease revenue

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- Increase COGS

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- Increase other expenses
What would a company need to do to decrease net income?