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What three theories are introduced as the foundations of crowd behavior?
Contagion Theory, Social Identity Theory, and Emergent Norm Theory.
What is the purpose of introducing the foundations of crowd behavior theories in the lecture?
To introduce the main theoretical foundations used to explain crowd behavior.
Who is associated with Contagion Theory?
Gustave Le Bon.
What is the core idea of Contagion Theory?
Emotions and behaviors spread rapidly through crowds, causing people to act differently than they would alone.
According to Gustave Le Bon, what can crowds do to individual behavior?
Cause individuals to act in ways they normally would not when alone.
What does anonymity mean in Contagion Theory?
Crowds dissolve individual responsibility and reduce self-awareness.
Name two effects of anonymity in crowds according to Gustave Le Bon.
Increased impulsiveness and lowered inhibition.
What sense can anonymity create in a crowd according to Contagion Theory?
A sense of invulnerability.
What is suggestibility in Contagion Theory?
The tendency of crowd members to absorb ideas from leaders or the crowd without critical judgment.
According to Gustave Le Bon, what replaces logical reasoning in crowds?
Emotional resonance.
According to Contagion Theory, what kind of leaders can strongly influence the crowd?
Strong, charismatic leaders.
What is the core mechanism of Contagion Theory?
Emotional contagion.
What kinds of emotions spread quickly in crowds according to Gustave Le Bon?
Fear, anger, and enthusiasm.
How did Gustave Le Bon describe emotional contagion in crowds?
Automatic, unconscious, and strong enough to override rational thought.
What field did Contagion Theory help inspire?
Early social psychology.
What are two concepts influenced by Contagion Theory?
Mass hysteria and rumor spread.
How was Contagion Theory used beyond academia?
Political leaders used it to understand mass persuasion.
How did Contagion Theory influence emergency management thinking?
It helped create the assumption that crowds panic during emergencies.
What caution does Contagion Theory provide to modern emergency management?
Authorities should be careful not to misinterpret crowd behavior.
What area of emergency management thinking does Contagion Theory still affect today?
Information and messaging.
According to Social Identity Theory, people partly define themselves through what?
Group memberships.
According to Social Identity Theory, what shapes norms and expectations?
In-groups.
When does identity become especially salient according to Social Identity Theory?
During crises.
What commonly creates expanded social identity in disasters according to Social Identity Theory?
Shared fate.
Name two outcomes of shared identity in disasters.
Cooperation and mutual aid.
What kind of leadership can emerge from shared identity in disasters?
Informal leadership.
According to Social Identity Theory, how should emergency communication be framed?
To foster unity rather than control.
In emergency management, how should public behavior be viewed according to Social Identity Theory?
As an asset, not a liability.
According to Social Identity Theory, what does response effectiveness depend on?
Perceived legitimacy.
Who developed Emergent Norm Theory?
Turner and Killian.
When was Emergent Norm Theory developed?
1957.
What does Emergent Norm Theory argue happens in disrupted situations?
New norms emerge through social interaction.
According to Emergent Norm Theory, how do people figure out how to act in crowds?
They look to others for cues about appropriate behavior.
What three things do disasters disrupt according to Emergent Norm Theory?
Routine social structures, institutional authority, and normalized expectations.
Do norms disappear in crises according to Emergent Norm Theory?
No, they are renegotiated through interaction.
Name two behaviors Emergent Norm Theory helps explain in disasters.
Prosocial behavior and emergent groups.
What disaster myth does Emergent Norm Theory help challenge?
The myth of panic and looting.
What does Emergent Norm Theory say about convergence in disasters?
It helps explain it as part of disaster behavior.
What creates shared social identity in collective resilience models?
Common fate during disasters.
What behaviors are the norm in collective resilience models?
Cooperation and mutual support.
What is collective resilience based on?
Existing or newly formed social ties.
According to collective resilience models, what should emergency managers build with the public?
Shared identity.
According to collective resilience models, how should officials communicate?
Clearly and respectfully.
What assumption should emergency managers avoid according to collective resilience models?
Assuming panic or helplessness.
What is the bottom line of collective resilience models?
Crowds are often the solution, not the problem.