DECA Marketing Performance Indicators

Primary Research

Gathers data for the first time for a specific product.

Secondary Research

Gathers data that has been previously collected.

Marketing Information Management Function

Generates, stores, analyzes, and distributes information.

Types of Business Ownership

Sole proprietorship, partnership, corporation.

Types of Promotion

Advertising, personal selling, sales promotion, public relations.

Occupational Safety and Health Act (OSHA)

Business is responsible for protecting safety and health of employees.

Impact of Life Cycles

Introduction - educate consumers, Growth - branding and addressing price, Maturity - competitive advantages, Decline - what will ultimately happen.

Direct Marketing

Mail sent to homes, telemarketing, E-marketing (social media, search engines).

Channel of Distribution

How the product gets to the consumer.

Sherman Antitrust Act

Bans price fixing (competitors agreeing on a price range).

Clayton Antitrust Act

Legislation against price discrimination.

Robinson-Patman Act

Retailers can’t change prices from customer to customer.

Role of Finance

Moves capital from investor to business.

Building Clientele

Concentrate on customer service.

Consumer Product Safety Commission (CPSC)

Sets standards for products and can recall unsafe products.

Food and Drug Administration (FDA)

Authority to approve new products, oversee labeling and safety regulations.

Proactive Public Relations

Initiates image building.

Reactive Public Relations

In response to negative information.

Types of Economic Systems

Traditional economy (custom and ritual), Market economy (relies on the consumption choice of consumers), Command economy (government makes choices for consumers), Mixed economy (relies on limited government involvement).

Identity Theft and Assumption Deterrence Act of 1998 & Gramm-Leach-Biley Act

Provide legal ramifications if a consumer’s privacy is not maintained.