DECA Marketing Performance Indicators

Primary Research – gathers data for the first time for a specific product 

Secondary Research – gathers data that has been previously collected  

Marketing Information Management Function – generates, stores, analyzes, distributes information 

Types of Business Owership – sole proprietorship, partnership, corporation 

Types of Promotion – Advertising, personal selling, sales promotion, public relations 

Occupational Safety and Health Act (OSHA) - business is responsible for protecting safety and health of employees 

Impact of life cycles – Introduction – educate consumers, Growth – branding and addressing price, Maturity – competitive advantages, Decline – what will ultimately happen 

Direct marketing – Mail sent to homes, telemarketing, E-marketing (social media, search engines) 

Channel of distribution – how the product gets to the consumer 

Sherman Antitrust Act – bans price fixing (competitors agreeing on a price range) 

Clayton Antitrust Act – legislation against price discrimination 

Robinson-Patman Act – retailer can’t change prices from customer to customer 

Role of Finance – move capital from investor to business 

Building clientele – concentrate on customer service 

Consumer Product Safety Commission (CPSC) - sets standards for products and can recall unsafe products 

Food and Drug Administration (FDA) - Authority to approve new products, oversee labeling and safety regulations 

Proactive Public Relations – initiates image building 

Reactive Public Relations – in response to negative information 

Types of Economic Systems – Traditional economy (custom and ritual), Market economy (relies on the consumption choice of consumers), Command economy (government makes choices for consumers), Mixed economy (relies on limited government involvement) 

Identity Theft and Assumption Deterrence Act of 1998 & Gramm-Leach-Biley act – provide legal ramifications if a consumer’s privacy is not maintained