1 Voting behaviour influences

Issue Voting - important political topics that can affect the vote

1). How many % of people said that Tories handled the cost of living badly?

2). Why many voted Labour/Lib Dem according to YouGov?

1). 80%

A: issues influenced voting, helping Labour win

2). “To get rid of the Tories”

A: issues not important→ the want of change is

Social Class - division by social/ economic status (Middle/upper class→ Tories→ benefited from law taxation & pension policy; working-class→ Labour→ benefitted from ‘minimum wage’ policy)

1). Labour did equally well among who in 2024 GE

2). What % of ABC1 and what % of C2DE voted Reform UK in 2024 GE?

1). Among ABC1 and C2DE→

A: social class had no impact, as traditionally Labour was popular among C2DE (working class), while middle/upper class usually voted for Tories.

2). 11% of ABC1

20% of C2DE → A: social class had an impact, because working class voted more bc of economic difficulties, immigration issue (not to compete in labour market), Reform promised to tackle it

Age - traditionally young voted left-wing; older→ right-wing

1). In 2024 Labour did equally among which age group?

2). Conservative in 2024 did how among 18-24 and 70+ year olds?

1). Across 18-49 year olds→ age had no impact, because the difference is little, as they might have similar priorities, like economy & employment

2). 8% of 18-24 year olds voted Tories, in compare with 46% of 70+→ age had impact, because it is significant difference, older people may prioritise pensions, lower taxation and stability, while younger education and housing

Party Leader’s Image - public impression, which has influence on how party will do

1). What % of people saw Rishi Sunak as incompetent and what % saw him as competent?

2). What percentage of people saw Keir Starmer as competent/incompetent?

1). 63% saw him as competent; 25% incompetent→ party leaders image had impact, large proportion saw Sunak negatively

2). 40% and 40%→ divided, so party leader’s image is not so important, equal number of voters saw him positively and negatively