GRC 440

Media Kit (6)

Editorial Mission, Reader profile, circulation, accolades, list of advertisers, monthly features

Ad Dimensions

Magazine grid

Magazine Specs

Size, binding method, safety margin

Advertising Rates

how many times, deadlines for reserving space

Advertising Rates Deadline

Space closing: advertiser signs order, Materials deadline, Selling date when it hits stores

Advertising Covers

Cover 2 inside cover, Cover 3 is last inside page, Cover 4 is back cover

Mission Statement

magazine’s message, function

Editorial Calendar

Shows advertisers what magazine will highlight

Media Research and Intelligence (MRI)

consumer survey

Four Me’s

See me, pick me, flip me, buy me

Cover Lines

Pick me up lines

Four F’s

General guidelines, format, formula, frame, function

Format (Four F’s)

overall feel, logo, cover line, folio, department header

Formula (Four F’s)

Editorial content, feature type, length, departments in fob and bob, photo style, art

Logo Type

see from distance, stand out against photo and shelf, distinct

Function (3)

primary is subject matter, secondary is relate audience, tertiary function is emotional associational or cultural to audience

Branding

Content, photos, type, grid, navigation, audience, color

Byline/Tagline

about magazine

Feature well

cover story

Grid

Invisible Frame, use diff grids for each page, keep systematic

Grid Goals (4)

Balance, emphasis, rhythm, unity

Grid Anatomy

flowlines are horizontal, margins are outside border, gutter is vertical, column,

Margin

symmetrical, asymmetrical, typography, placement for page furniture

Columns

consider spatial zones, grid fields, margins

Spatial Zones

Groups of grid fields, span columns and flowlines

Grid Fields

Individual units of space separated to create columns and rows

Flowlines

Horizontal bands, guide reader across page

Text dominated layouts require

simpler grids

Pilot Issue

prelaunch for marketing and design

Masthead Typography

Choice, size, alignment

Flatplan

working map, art director arranges layouts for magazine flow, backbone