BUS 343 W3 Marketing Environment

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Last updated 10:48 PM on 6/16/26
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8 Terms

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Microenvironment

Direct influences on the consumer and the company

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Intermediareis

Businesses that help a company sell, promote, or deliver products to customers (Amazon selling nike shoes)

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Direct competition

Businesses selling simliar products

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Indirect Competition

Businesses selling products that are easily substituted

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Marketplace competition

Competing for the buyers’ limited discretionary buying power

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Macroenvironment

The large outisde forces a business can’t control, but still affect it.

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Demographic

Basic characteristics of gropus of people that help companies understand customers

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Green Marketing

Marketing products by emphasizing environmental responsibility and sustainability