Unit 3: Characteristics of Different Mass Media

This set of flashcards covers the genesis, technological advancements, and unique characteristics of print, radio, television, film, and internet media based on the lecture transcript.

Four Primary Functions of Mass Media

To inform, entertain, educate, and promote culture, goods, and ideas.

Silent Revolution in Indian Journalism

The phenomenon after independence where Hindi and other language newspapers surpassed English newspapers in both number and circulation.

Professional Suffocation

The decline in journalist morale due to commercialization, capital-intensive technology, and political or commercial pressures.

Radiogenic

A term describing a script or broadcast uniquely radio-phonic and designed specifically for the auditory nature of the medium.

Blind Medium

A characteristic of radio where the performer does not see the audience and the listener does not see the performer, requiring the use of imagination.

Elements of a Radio Broadcast

The three components carried by air waves: the spoken word, music, and sound effects.

John Baird

The Scottish engineer credited with the invention of television in an improvised laboratory in $1924$.

Krishi Darshan

A TV program for rural viewers inaugurated on January $26$, $1967$, by Prime Minister Indira Gandhi.

Telegenic

A term used for a broadcast that is uniquely suited for the mechanics and visual dynamics of television.

Persistence of Vision

The ability of the retina to retain an image due to light stimulus, which allows static film frames to create an illusion of movement.

Seventh Art

A designation for cinema, placing it alongside painting, sculpture, architecture, drama, poetry, and music.

Collaborative Medium

A characteristic of film denoting its dependence on the interaction between machines and a large team of artistic and technical professionals.

Internet

A worldwide series of interconnected computer networks that transmit data by packet switching using the standard Internet Protocol ($IP$).

Blog (Web Log)

A website, usually maintained by an individual, with regular entries of commentary or descriptions displayed in reverse chronological order.

World Wide Web (WWW)

A huge set of interlinked documents, images, and resources linked by hyperlinks and $URLs$ following Hypertext Transfer Protocol ($HTTP$).