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Psychology
Scientific study of behavior and mental processes
Scientific Method
Systematic process: question, hypothesis, study, analyze, conclude, replicate
Hypothesis
Testable prediction about a relationship between variables
Null Hypothesis
Prediction that there is no relationship or effect
Theory
Set of principles that explain relationships between variables
Falsifiability
Theory must be able to be proven wrong
Replication
Repeating a study to verify results and ensure reliability
Empirical Evidence
Data based on observation, measurement, or experiment
Observational Method
Recording behavior without manipulation
Correlational Method
Examines relationship between two variables
Experimental Method
Manipulates IV to measure effect on DV
Quasi-Experimental
Uses pre-existing groups, no random assignment
Correlation Coefficient (r)
Strength/direction of relationship (-1 to +1)
Positive Correlation
Both variables increase together
Negative Correlation
One increases, one decreases
Correlation ≠ Causation
Relationship does NOT mean one causes the other
Independent Variable (IV)
Variable manipulated by researcher
Dependent Variable (DV)
Variable measured (outcome)
Confounding Variable
Third variable affecting both IV and DV
Random Assignment
Randomly placing participants into groups
Random Sampling
Randomly selecting participants from population
Experimental Group
Receives treatment (IV)
Control Group
Does not receive treatment
Placebo Effect
Improvement due to expectation, not treatment
Demand Characteristics
Participants act how they think they should
Experimenter Bias
Researcher unintentionally influences results
Operational Definition
Exact way a variable is measured
Quantitative Variable
Numerical data
Qualitative Variable
Categorical data
Continuous Variable
Can take any value (decimals)
Discrete Variable
Whole numbers only
Nominal Scale
Categories with no order
Ordinal Scale
Ranked order
Interval Scale
Equal intervals, no true zero
Ratio Scale
Equal intervals with true zero
Reliability
Consistency of results
Validity
Accuracy of measurement
Descriptive Statistics
Summarize data (mean, median, mode)
Inferential Statistics
Make predictions about population from sample
Mean
Average (sensitive to outliers)
Median
Middle value
Mode
Most frequent value
Range
Difference between highest and lowest values
Variance
Average squared distance from mean (≥ 0)
Standard Deviation
Average distance from mean
Distribution
Spread of data
Positive Skew
Tail on right
Negative Skew
Tail on left
Population
Entire group of interest
Sample
Subset of population
Probabilistic Results
Findings apply on average, not to everyone
Availability Heuristic
Judging based on what easily comes to mind
Confirmation Bias
Favoring information that supports beliefs
Bias Blind Spot
Not recognizing your own biases
Authority Bias
Trusting authority regardless of accuracy
Merton's Norms
Principles guiding science
Universalism
Evaluate ideas based on merit
Communality
Share scientific knowledge
Disinterestedness
Remain objective
Organized Skepticism
Question all claims
Belmont Principle: Respect for Persons
Informed consent and autonomy
Belmont Principle: Beneficence
Maximize benefits, minimize harm
Belmont Principle: Nonmaleficence
Do no harm
Belmont Principle: Justice
Fair treatment and selection
Twenty Statements Test (TST)
"I am…" responses measuring self-concept
Manford Kuhn
Co-creator of TST
Thomas McPartland
Co-creator of TST
Richard Cousins (1989)
Compared U.S. vs Japanese self-concept
Independent Self
Traits, abilities (common in U.S.)
Interdependent Self
Roles, relationships (common in Japan)
Culture (IV in your study)
Group being compared (U.S. vs Japan)
Self-Descriptions (DV)
Type of "I am" statements
Elaborative Rehearsal
Connecting new info to existing knowledge (better memory)
Levels of Processing
Deeper processing leads to better memory
Intuition
Personal beliefs or gut feelings (not scientific)
Scientific Knowledge
Evidence-based, testable, systematic