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types of ownership, market size & share, marketing mix - people and process, customer & competitor profiling, managing customer relations, levels of managment, types of organisational structure
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Functional Structure
A type of organizational structure where employees are grouped based on their specific skills and expertise
Product Structure
A type of organizational structure where the company is divided into semi-autonomous units based on specific products or product lines.
Divisional Structure
A type of organizational structure where a company is divided into separate divisions, each focusing on a particular market, product, or geographical area.
Top Level Management
The highest layer of management in an organization, responsible for making strategic decisions and overseeing the entire organization.