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echoic memory
a momentary sensory memory of auditory stimuli; if attention is elsewhere, sounds and words can still be recalled within 3 or 4 seconds
Encoding
the processing of information so that it can be stored
explicit memory
the conscious, intentional recall of past experiences, facts, and events; memory that one can consciously know and "declare"
iconic memory
a momentary sensory memory of visual stimuli; a photographic or picture-image memory lasting no more than a few tenths of a second
implicit memory
a type of long-term memory that functions unconsciously and automatically; retention of learned skills or classically conditioned associations independent of conscious recollection
long-term memory
the relatively permanent and limitless storehouse of the memory system. Includes knowledge, skills, and experiences.
method of loci
A mnemonic technique that involves associating items on a list with a sequence of familiar physical locations
primacy effect
tendency to remember words at the beginning of a list especially well
recall
The cognitive process of retrieving information or events of the past from long-term memory without the help of explicit external cues, as on a fill-in-the-blank test
recency effect
tendency to remember words at the end of a list especially well
recognition
A measure of memory in which a person must identify previously learned information or targets when presented with them, with the target acting as a strong retrieval cue, as on a multiple-choice test
Retrieval
the process of getting information out of memory storage
working memory
a newer understanding of short-term memory that focuses on conscious, active processing of incoming auditory and visual-spatial information, and of information retrieved from long-term memory
semantic memory
A type of explicit memory that stores general world knowledge, facts, names, concepts, and rules
episodic memory
the collection of past personal experiences that occurred at a particular time and place
memory consolidation
the biological and cognitive process of stabilizing a newly formed, fragile memory trace into a permanent, long-term memory; acts as a bridge between encoding and retrieval
infantile amnesia
inability of adults to remember personal experiences that took place before an early age; usually age 4
flashbulb memory
A clear and vivid long-term memory of an especially meaningful and emotional event.
LTP
an increase in a synapse's firing potential after brief, rapid stimulation; believed to be a neural basis for learning and memory; strengthening of neural networks
Priming
An enhanced ability to think of a stimulus, such as a word or object, as a result of a recent exposure to the stimulus
serial position effect
our tendency to recall best the last and first items in a list
anterograde amnesia
the inability to form new long-term memories after the onset of a brain injury, trauma, or disease
retrograde amnesia
the inability to retrieve or recall memories for events and information that occurred before the onset of trauma or a brain injury
proactive interference
the disruptive effect of prior learning on the recall of new information
retroactive interference
the disruptive effect of new learning on the recall of old information
reconsolidation
a process in which previously stored memories, when retrieved, are potentially altered before being stored again
misinformation effect
when misleading information has corrupted one's memory of an event
source amnesia
faulty memory for how, when, or where information was learned or imagined
prototype
a mental image or best example of a category
convergent thinking
narrows the available problem solutions to determine the single best solution
divergent thinking
expands the number of possible problem solutions
Algorithm
A methodical, logical rule or step-by-step procedure that guarantees solving a particular problem.
Heuristic
a simple thinking strategy that often allows us to make judgments and solve problems efficiently; usually speedier but also more error-prone than algorithms
confirmation bias
a tendency to search for information that supports our preconceptions and to ignore or distort contradictory evidence
intuition
the power of knowing things without thinking; sharp insight
representative heuristic
a mental shortcut whereby people classify something according to how similar it is to a typical case
availability heuristic
making a decision based on the answer that most easily comes to mind
anchoring bias
a tendency to focus on initial information, from which one then fails to adequately adjust for subsequent information
hindsight bias
the tendency to believe, after learning an outcome, that one would have foreseen it
belief perseverance
tendency to stick to our initial beliefs even when evidence contradicts them
Framing
the way an issue is posed; can significantly affect decisions and judgments.
functional fixedness
the tendency to perceive an item only in terms of its most common use
savant syndrome
a condition in which a person otherwise limited in mental ability has an exceptional specific skill, such as in computation or drawing
intelligence test
a method for assessing an individual's mental aptitudes and comparing them with those of others, using numerical scores
achievement test
a test designed to assess what a person has learned
IQ
measure of intelligence; the average is 100; there are many definitions of this attribute, including multiple and crystallized
Flynn effect
the worldwide phenomenon that shows intelligence test performance has been increasing over the years
Reliability
consistency of measurement
Validity
the extent to which a test measures or predicts what it is supposed to
Crystalized intelligence
our accumulated knowledge and verbal skills; tends to increase with age
fluid intelligence
our ability to reason speedily and abstractly; tends to decrease during late adulthood
aptitude test
a test designed to predict a person's future performance and capacity to learn
perception
the process of organizing and interpreting sensory information, enabling us to recognize meaningful objects and events
bottom-up processing
analysis that begins with the sensory receptors and works up to the brain's integration of sensory information
top-down processing
the use of preexisting knowledge to organize individual features into a unified whole
cocktail party effect
Ability to concentrate on one voice amongst a crowd
inattentional blindness
failing to see visible objects when our attention is directed elsewhere
sensory adaptation
tendency of sensory receptor cells to become less responsive to a stimulus that is unchanging
Schema
a concept or framework that organizes and interprets information
Gestalt psychology
a psychological approach that emphasizes that we often perceive the whole rather than the sum of the parts
figure-ground
the organization of the visual field into objects that stand out from their surroundings
depth perception
the ability to see objects in three dimensions although the images that strike the retina are two-dimensional; allows us to judge distance
binocular cues
depth cues, such as retinal disparity, that depend on the use of two eyes
monocular cues
depth cues, such as interposition and linear perspective, available to either eye alone
phi phenomenon
an illusion of movement created when two or more adjacent lights blink on and off in quick succession