NEON project vocab

Entrepreneur

One who organizes, manages and assumes the risks of a business

Expenses

Money paid by the business owner to cover the cost to run a business

Profit

Money left over after all expenses are paid

Whole sale cost

What you, the business owner, pays for goods. This must be less than the Retail Cost in order to make a profit

Retail cost

the cost you, the business owner, charge customers for your merchandise

Inventory

A list of Goods in your store to be sold.

Utilities

The cost of electricity, water and phone

Advertising Medium

a method of communication, which the owner chooses, for telling the public about their product.

Slogan

A phrase or saying used to promote your product. When the public hears your slogan they will associate it with your product.

Logo

A special picture or set of letters that helps people recognize a company, team, or product.

Principal

The amount of money you are borrowing

Interest

The fee you are paying for borrowing money.

Loan

When you borrow money with an agreement to pay it back over time.