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AO1 - Operant Conditioning
One non-biological explanation of anorexia nervosa (AN) is the behavioural approach, including operant conditioning and social learning theory.
Operant conditioning explains anorexia through reinforcement. Weight loss often brings praise and approval, which positively reinforces restrictive eating.
Avoiding food reduces anxiety about weight gain, acting as negative reinforcement.
Eating may lead to guilt or fear, acting as punishment, so restrictive behaviours continue.
The attention received from others and satisfaction from purging can also reinforce anorexic behaviours.
AO1 - Social learning theory
Social learning theory explains anorexia through observing and imitating role models.
Individuals see celebrities, influencers, or peers being rewarded for being thin (vicarious reinforcement).
If they identify with these role models, they are more likely to imitate dieting behaviours and internalise thin ideals.
AO1 - Sociocultural factors
Sociocultural factors also contribute, such as career choice and culture.
Careers like dancers, models, and athletes emphasise thinness, increasing pressure to maintain a low body weight.
Western cultures promote a thin ideal, whereas non-Western cultures often value a fuller body shape.
AO3 - Supporting evidence (SLT – Becker)
One strength of the social learning explanation is supporting research from Anne Becker.
Becker studied Fijian girls before and after the introduction of Western TV and found that after exposure, there was an increase in disordered eating behaviours and body dissatisfaction.
This supports social learning theory as it shows that exposure to thin role models leads to imitation of dieting behaviours.
This increases the validity of the explanation as it demonstrates a clear link between media exposure and anorexic behaviours.
AO3 - Critique (SLT)
However, this evidence is correlational, meaning it cannot establish cause and effect.
It is unclear whether media exposure causes anorexia or whether individuals already concerned with body image are more likely to engage with such media.
Additionally, the explanation is reductionist as it ignores biological factors such as genetic predisposition and neurotransmitter influences.
This limits the completeness of the explanation as anorexia is likely caused by an interaction of multiple factors.
AO3 - Supporting evidence (Sociocultural – careers)
Further support comes from research by Garner and Garfinkel, who found that anorexia is more common in groups where thinness is emphasised, such as dancers and models.
This supports the idea that sociocultural pressures contribute to anorexia, as individuals in these environments are rewarded for maintaining a low body weight.
Additional support comes from research on the “female athlete triad,” showing links between intense exercise, low body weight, and disordered eating.
This increases the explanatory power of sociocultural explanations as it explains why anorexia is more common in certain professions.
AO3 - Other explanation (Biological competing argument)
However, biological explanations provide an alternative explanation.
Research into genetics and neurotransmitters suggests individuals may be biologically predisposed to anorexia.
For example, variations in genes such as EPHX2 and differences in serotonin and dopamine levels have been linked to anorexia.
This suggests that environmental factors alone cannot fully explain the disorder, and biological vulnerability may be required.
AO3 - Application
Behavioural explanations have useful real-world applications.
For example, we can use reinforcement strategies to encourage healthy eating behaviours and reduce disordered eating.
We can also replace harmful role models with positive ones that promote healthy body image.
This means the explanation has practical value in prevention and treatment programmes.
AO3 - Reductionism
A limitation is that behavioural explanations are reductionist.
They suggest individuals are passive and simply imitate what they observe.
This ignores cognitive processes such as how individuals interpret and think about body image.
It also ignores biological influences, meaning the explanation lacks depth and completeness.
AO3 - Psychological knowledge in society
Sociocultural explanations have influenced how society understands anorexia.
They highlight the role of media and cultural pressures, leading to campaigns promoting body positivity.
They have also influenced policies around advertising and representation of body image.
Cross-cultural research supports this, such as Hoek, which found lower rates of anorexia in cultures where larger body sizes are accepted.
This suggests cultural ideals play a significant role in the development of anorexia.