How perceptions of place can change

What does meaning mean

People’s perception of a place

What does representation mean

How a place is portrayed in society

How can re-imaging change representation of a place

• It aim to discard negative perceptions

• Generates new positive images, feelings and perceptions to the place

• May draw on heritage and history of place

For example, Liverpool has been re-imaged through music and sport with the beetles and success of Liverpool F.C and redevelopment into Liverpool one and royal albert dock.

How can rebranding change representation of a place

• Give a place a new identity for more appeal

• Make a place look more desirable, removing negative perceptions

• Make it a more attractive place to visit

• Using slogans/logos to be recognised, more positive associations

For example, Amsterdam used ‘ I Amsterdam’ a slogan which has made it become recognisable for, moving it away from more negative perceptions.

New York also used the slogan ‘I love New York’ and had a logo helping rebrand the city, shifting away from the perception of it being full of crime

How can place marketing change representation of a place

• How a place is ‘sold’ like a product

• Marketing companies hired to create positive perceptions of a place

• Commissioned by local or national governments

For example, Llandudno in Wales re branded as ‘Alice town’ 4 allice in the wonderland sculptures attracting tourist, boosting local economy.