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Assets = Liabilities + _____
Owner’s Equity
On an income statement, Total Sales is always the number represented as _____
100%
The most important number on a P&L statement is the "bottom line," which is the _____
Net Profit or Loss
Total Gross Profit is calculated by subtracting food cost (COGS) from _____
Sales
The formula for Cost of Goods Sold is Beginning Inventory + Purchases - _____
Ending Inventory
Food cost percentages for many operations typically range between _____
30-33% [User History]
For an operation, it is generally better to have a _____ food cost percentage
lower [User History]
Labor and overhead costs are often targeted at approximately _____ of total costs
1/3 [User History]
To calculate Full-Time Equivalents (FTEs) for a week, divide total hours worked by _____
40
The two primary methods for evaluating the payback period of an investment are simple and _____
Net Present Value (NPV)
Net Present Value (NPV) is a more sophisticated investment evaluation because it considers the _____
time value of money
The _____ ratio is calculated as Current Assets divided by Current Liabilities
current
The _____ ratio is a stricter measure of liquidity that only includes cash, receivables, and marketable securities
acid-test (or quick)
To calculate Profit Margin, you divide _____ by Sales
Net Profit
The point where total revenue equals total expenses is the _____
break-even point
In the break-even formula, the contribution margin is the ratio of _____ cost to sales subtracted from 1
variable
The calculation used to convert snacks or beverages into a standard number of meals is the _____
meal equivalent
In menu engineering, items that are highly popular but have low profitability are called _____
plow horses
In menu engineering, items that are both highly popular and highly profitable are called _____
stars
In menu engineering, items that have low popularity but high profitability are called _____
puzzles
In menu engineering, items that have low popularity and low profitability are called _____
dogs
The _____ pricing method multiplies the raw food cost by a factor (100 / desired food cost %)
factor (or markup)
The 4 P’s of marketing are Product, Price, Place, and _____
promotion
The best way to assess customer satisfaction is to _____ with guests
talk
_____ employees are exempt from labor time restrictions like minimum wage and overtime
Salaried
Only _____ employees are eligible for time and a half or double time pay
hourly
A(n) _____ is a plan for daily operations including sales and expenditure projections
operating budget
A(n) _____ is a long-term plan for major improvements or equipment purchases
capital budget
The ability to meet the needs of today without compromising future generations is _____
sustainability
The systematic allocation of the cost of a physical fixed asset over its estimated useful life is _____
depreciation
Profit is when income is greater than _____
expenses
A _____ occurs when expenses are greater than income
loss
The amount spent for goods like raw food is a _____, while the cost of doing business like rent is an _____
cost
The process of allocating the cost of an intangible asset over time is _____
amortization
The outcomes of a foodservice system include Quantity and Quality of Meals, Customer and Employee Satisfaction, and _____
Financial Accountability
The Stage 1 "shade of green" where a company only does what is legally required is the _____
legal approach
The Stage 4 "shade of green" where a company actively preserves the earth and its resources is the _____
activist approach
A P&L statement is also known as a(n) _____
income statement
Resources of a company.
Assets
An area of accounting concerned with an independent review of accounting records involving examination of records that support financial reports and formulation of an opinion regarding the fairness and reliability of these reports.
Auditing
Statement of assets, liabilities or debts, and capital or owner’s equity at a given time or at the end of the accounting period.
Balance sheet
Technique for assessing financial data to determine the point at which profit is not being made and losses are not being incurred.
Break-even analysis
Plan for operating a business expressed in financial terms.
Budget
Financial statement in which data are expressed as percentages for comparing results from one accounting period to another.
Common-size statements
Proportion of sales that can contribute to fixed costs and profits after variable costs have been covered.
Contribution margin
Costs that do not vary with changes in the volume of sales.
Fixed costs (FCs)
Financial report that presents the net income or profit of an organization for the accounting period.
Income statement
Debts of a company.
Liabilities
Money value of a company in excess of its debts that is held by the owners.
Owner’s equity
Statement that projects expected income and expenditures.
Pro forma statement
Money has a differing value over time; having $1 today is worth more than receiving $1 in the future.
Time value of money
Costs that vary directly with changes in sales.
Variable costs (VCs)
Physical elements in an operation’s design that appeal to customers’ emotions.
Atmospherics
Name, term, design, symbol, or feature that identifies one seller’s good or service as different from another’s.
Brand
Value of a brand.
Brand equity
Frequency with which a customer consistently purchases a specific brand.
Customer loyalty
Positive, neutral, or negative feelings about the value received from a product.
Customer satisfaction
Population characteristics that might influence product selection, such as age, gender, race, ethnicity, income, education, occupation, family size, family life cycle, religion, social class, and price sensitivity.
Demographic variables
Include climate, terrain, natural resources, population density, and subcultural values that influence customers’ product needs.
Geographic variables
Variation and lack of uniformity in the performance by different service employees.
Heterogeneity of service
Inability to separate production and service.
Inseparability
Inability of services to be seen, touched, tasted, smelled, or possessed before buying.
Intangibility of services
Division of total market into groups of customers who have similar needs, wants, values, and buying behavior.
Market segmentation
Percentage of industry sales for a product.
Market share
An organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.
Marketing
Combination of product, price, place, and promotion to satisfy target market.
Marketing mix
A statement of what is to be accomplished through marketing activities.
Marketing objective
Written document or blueprint governing an organization’s marketing activities.
Marketing plan
The function that links the consumer, customer, and public to the marketer through information that is used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process.
Marketing research
The selection and analysis of a group of people, identified as a target market, which the organization wants to reach; includes the creation and maintenance of an appropriate marketing mix that will satisfy those people.
Marketing strategy
Marketing to the single customer, the smallest niche.
Micromarketing
A summation of the organization’s purpose, competition, target market, product, and service and of the recipients of the service, including consumers, employees, owners, and the community.
Mission statement
Focuses on identifying small but profitable segments of the market and making products specifically for this segment.
Niche marketing
Services cannot be stored for future sale.
Perishability of services
Use of communication to inform and influence consumers.
Promotion
Motives and lifestyle characteristics.
Psychographic variables
Identification of marketing opportunities and challenges.
Situation analysis
A form of Internet marketing that focuses on marketing through social media networks.
Social media marketing
Each SBU is a separate component of the organization and has a specific market focus and a manager with responsibility for placing all functions into a strategy.
Strategic business units (SBUs)
Focuses on identifying the Strengths, Weaknesses, Opportunities, and Threats to an organization.
SWOT analysis
Specific action.
Tactic
Customer with common characteristics for which an organization creates products/services.
Target market
measure of one’s impact on the environment based on the amount of greenhouse gases produced directly or indirectly to support human activity.
Carbon footprint
Products that are at least 95% organic may carry the U S D A-certified organic seal.
Certified organic
Increased levels of greenhouse gases are trapped and absorb infrared radiation, contributing to the warming of the atmosphere.
Climate change
A balance between emitting carbon into and absorbing carbon from the atmosphere.
Climate neutrality/carbon neutrality
Carbon dioxide, methane, nitrous oxide, fluorinated gases.
Greenhouse gases
Term that denotes the distribution of misleading or inaccurate claims by a company about its environmental efforts to create a positive public image for the company.
Greenwash
Foods grown within a specified distance of the consumer.
Locally grown foods
Foods labeled organic must be grown/raised in an organic production process on farms that are inspected by government certifying agencies.
Organic
Creating and maintaining conditions under which humans and nature can exist in productive harmony to support present and future generations.
Sustainability
An integrated system of plant and animal production practices that will satisfy human food and fiber needs, enhance environmental quality, promote efficient use of nonrenewable resources, sustain the economic viability of farm operations, and enhance the quality of life for farmers and society
Sustainable agriculture
A critical output of the foodservice system; involves the perceptions of customers related to the food they were served, the service that was provided to them, and the atmosphere in which it was provided.
Customer satisfaction
Beliefs and feelings an employee has about his or her job.
Employee satisfaction
A management information tool that focuses on both the popularity (menu mix) and the profitability (contribution margin) of menu items.
Menu engineering
Persons unknown to customers and employees who eat at in a foodservice operation and evaluate their own experiences and those of other customers.
Mystery shoppers
What is expected in a food product; provide the basis for monitoring performance of the organization and taking corrective action deemed necessary.
Product standards
Science that measures the texture, flavor, and appearance of food products through human senses.
Sensory analysis