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Order management or Order fulfillment
It refers to the set of activities that occurs between the time a company receives an order and the time a warehouse is notified to ship the goods to fill that order.
Processing priorities
Order-filling accuracy
Order batching
Lot sizing
Shipment consolidation
Factors affecting order processing time
Receiving
Processing
Delivering
Activities involved in Order management
Order cycle or Lead time
The actual time it takes to perform the order management activities.
Order-to-cash cycle
Some organizations expands order cycle to include this customer payment.
Customer Relationship Management (CRM)
It involves focusing on customer requirements and delivering products and services.
Order Placement
Order Processing
Order Preparation and Loading
Order Delivery
Stages of Order management
Order Placement
It is the series of events that occur between the time a consumer sends an order and the time seller receives the order.
Person
Telephone
Fax
Electronic Data Interchange (Internet)
Various methods of order placement
Order Processing
It refers to the time from when the seller receives an order until an appropriate location or warehouse is authorized to fill the order.
Checking for completeness and accuracy
Customer credit check
Entering orders manually or electronically
The marketing dept. crediting the salesperson
The acct dept. recording the transaction
The inv dept. locating the nearest warehouse
The transp dept. arranging for the shipment of the order
Steps of order processing
Processing priorities
Similar to short-term scheduling, this can be FIFO or shortest lead time.
Order-filling accuracy
The more precise the order is received and input, the less time will be spent correcting it.
Order batching
It may be more efficient to batch orders for picking in a warehouse.
Lot sizing
Full pallet orders may be processed faster than case or unit pick.
Shipment consolidation
Full truckload orders will be delivered faster than less than truckload.
Order Preparation and Loading
This includes all activities from when an appropriate location is authorized to fill the order until goods are sent aboard an outbound carrier.
This can be one of the best places to improve the effectiveness and efficiency of an order cycle.
Radio Frequency Identification (RFID)
It is a device used to identify and track tags attached to items automatically.
Voice-based order picking
It is a voice prompt system used to direct warehouse operators for activities related to order picking.
Pick to light
It is an order fulfillment technology using alphanumeric displays and buttons at storage locationd to guide the manual picking and recording of items for shipment.
Order Delivery
This refers to the time from when a carrier picks up the shipment until the customer receives it.
Customer service
It is which companies try to differentiate their product, sustain customer loyalty, increase sales, and improve profitability.
Price
Product quality
Service
Main elements of customer service
Time
Dependability
Communication
Flexibility
Dimensions of customer service
Percent of sales on backorder
Number of stock outs
Percent of on-time deliveries
Number of inaccurate orders
Examples of customer service metrics
Time
It refers to the company's entire order fulfillment cycle time.
Dependability
It refers to the company's ability to provide fixed delivery times of accurate and undamaged orders.
Communication
It offers ease of order taking and queries response.
Flexibility
It provides ability to recognize and respond to a customer's changing needs.
Pre-transaction elements
These are the activities that arise before the actual transaction takes place.
Transaction elements
These are activities directly related to the physical transaction and those that are most commonly concerned with logistics.
Post-transaction elements
These are the activities that occur after the delivery has taken place.
Service quality
It is a measure of the extent to which the customer is experiencing the level of service that they expect.
It is the match between what the customer expects and what the customer experiences.
Backorders
These are the items demanded by the customers that are temporarily out of stock.
Percent of sales on backorder
High percentage of this decreases dependability of service.
Number of stock outs
This measures the number of items that are out stock at the time a customer places an order.
Percent of on-time deliveries
This measures supply chain efficiency and delivery performance of the business.
Number of inaccurate orders
This measures the number of items shipped and delivered incorrectly in terms of expected product/recipient.
Service
Engagement
Intimacy
Levels of focus where customer satisfaction can be achieved
Service
This is the stage where a particular business offers a product/service and a customer needs that product/service.
Engagement
This is about building a relationship and loyalty so that when a customer is ready to buy, they will immediately purchase from the company.
Intimacy
This occurs when companies are close enough to their customers that they can begin to anticipate a customer need and respond accordingly.