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Stereotype:
a generalized, often oversimplified, and fixed belief or cognitive schema about a specific group of people, applied to all members of that group
Discriminatory Behavior:
Unjustifiable negative actions toward a group or its members.
Just-world phenomenon:
Belief that the world is fair and people get what they deserve.
Out-group homogeneity bias:
Seeing members of an outgroup as more similar than they really are.
Prejudiced attitudes:
Preconceived negative (or positive) judgments about a group, involving beliefs and emotions.
Cognitive Load:
The amount of mental effort being used; high load → more reliance on shortcuts/stereotypes.
Implicit Attitudes:
Automatic, unconscious beliefs or feelings about a group.
Ethnocentrism:
Belief that your own culture is superior to others.
In-group bias:
Favoring your own group over others.
Belief perseverance:
Holding onto beliefs even after they’ve been proven wrong.
Confirmation bias:
Seeking information that supports your beliefs and ignoring opposing evidence.
Cognitive Dissonance:
Discomfort from holding conflicting thoughts or behaviors → leads to attitude or behavior change.
Attribution Theory:
Explains how people interpret causes of behavior (internal vs external).
Individualism:
Prioritizing personal goals and independence.
Multiculturalism:
Valuing and promoting cultural diversity.
Social facilitation:
Performing better on simple tasks when others are present.
Collectivism:
Prioritizing group goals over individual goals.
Group dynamics:
How people behave and interact within groups.
Group polarization:
Group discussion strengthens members’ existing opinions.
Groupthink:
Desire for harmony leads to poor decision-making.
Diffusion of responsibility:
Reduced sense of personal responsibility in a group.
Social loafing:
Putting in less effort when working in a group.
Deindividuation:
Loss of self-awareness in groups which leads to more impulsive behavior.
Superordinate goals:
Shared goals that require cooperation between groups.
Industrial-organizational psychologists:
Study workplace behavior, productivity, leadership, and employee well-being (like burnout).
Social norms:
Expected behaviors in groups.
Social influence theory:
How people are affected by others’ actions and beliefs.
Normative social influence:
Conforming to be liked or accepted.
Informational social influence:
Conforming because you believe others are correct.
Influence:
The ability to affect others’ thoughts, feelings, or behaviors.
Conformity:
Adjusting behavior or thinking to match a group.
What conditions make conforming more likely? (Asch study):
Group size (3–5 strongest)
Unanimity
Cohesion
Low confidence
Obedience:
Following direct orders from authority.
What conditions make complying with authority more likely? (Milgram, Zimbardo):
Authority is legitimate/close
Victim is distant
Others are obeying
Diffusion of responsibility
Elaboration likelihood model:
Two routes to persuasion: central (logic) and peripheral (cues).
Peripheral route to persuasion:
Using emotions or superficial cues instead of logic.
Foot-in-the-door technique:
Small request → bigger request.
Door-in-the-face technique:
Large request → rejected → smaller request.
Altruism:
Helping others with no expectation of reward.
Prosocial behavior:
Any behavior intended to help others.
Social reciprocity norm:
Expectation that people will return help.
Social debt:
Feeling obligated to repay help.
Social responsibility norm:
Belief that we should help those in need.
The bystander effect:
Less likely to help when others are present.
Situational and attentional variables:
Notice the event
Interpret it as an emergency
Take responsibility
Genovese stabbing (case study)
Showed how people failed to act when others were around.
(bystander effect)
Diffusion of responsibility:
Responsibility spreads across group → no one acts.
Pluralistic ignorance:
Assuming others aren’t concerned, so you also don’t act.