argument analysis words

quintessential

the essence, at the core

instils

implants an idea

compels

force, drive, strongly urge

cultivates concern about

nurture

encourages

urges

denotation

opposite of connotation/literal meaning

hyperbole

deliberate exaggeration

register

level of formality in language

inclusive language

creates unity between reader and author

labelling

assigning descriptive terms to individuals or groups to shape perception

stereotyping

attributing simplified characteristics to a group of people

emotive language

words chosen to provoke strong, emotional responses

euphamism

mild or indirect expression to soften harsh or uncomfortable ideas

dysphemism

deliberately harsh or negative expression used instead of a neutral one

extended metaphor

metaphor that is developed over several sentences

jargon

specialised language associated with a particular profession, field or group

citation of authorities

referring to respected sources to strengthen an argument

sequencing of arguments

deliberate order in which arguments are presented to maximise persuasive impact

concessions

acknowledging opposing viewpoints before advancing a preferred position

tricolon

rule of 3, 3 parallel words, phrases or ideas to add emphasis

placement

positioning of things in visual

facial expression

visual cues

framing

the way visual elements are arranged to guide interpretation

gaze

direction of subjects eyes

size and scale

relative dimensions of visual elements to convey significance