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Scarcity
Economic problem
Business
Lack+ sufficienct products+ fulfil total wants
Unlimited wants + Limited resources + to produce goods or services
to satisfy those wants.
Combines factors of production…
Primary sector
Secondary sector
Teritiary sector
Businesses + business activity+ involves extraction + raw materials
Maufactures goods + using raw materials + from primary sector
Industry provides services + to consumers + other sectors of industry
Partnership
two or more people agree to jointly own a business
Franchise
Uses brand names+ promotional logos + trading methods+ of an existing successful business
Business objectives
Aims + goals
Motivation
Reason + Work hard + work effectively+ for business
Time rate
1 hour of work
Job rotaion
Swapping around + period of time
Teamworking
groups of workers + allocating + tasks and responsibilities
Organisational structure
Refers to + levels of management + division of responsibiliies
Hierarchy
Level of hierarchy
refers to + level of management + from top to bottom
refers to + employees that are given similar level + responsibility
Chain of command
Shows how+ communication and tasks +passed down the business+ top to bottom
mass market
An identifiable + sub group of a much larger market where consumers share similar characteristics or preferences.
Directors
Senior managers + lead a particular department
Line managers
Direct responsibility + people below them in hierarchy of an organisation
Supervisors
Junior managers+ direct control over employees below..
Staff managers
Specialists + provide info and assistance + to line managers
Delegation
giving authority + to subordinate
Job analysis
Job description
Job specification
identifies and records responsibilites and tasks
Outlines responsibilities, duties and tasks to be carried out
Outlines the specific requirments, qualifications.
Part time
Full time
Employment + between 1 and 30-35 hours + week
Employment + 35 hours or more + week
Induction training
Introduction + given to a new employee + explainning businesses actvities, customs and procedures+ allow them to meet fellow workers.
On-the-job-training
Training at the place of work+ watching a more experienced employee
Communication, message
One way communication
Sender to receiver
sender does not expect a feedback
Communication barriers
Factors + stop effective communication + of messages
Marketing
Identifying customer wants and satisfying them profitably
Customer relationship
communicating + encouraging + to become loyal
Market segment
sub group+ larger market+ where consumers share
Market research
Gathering+ analysing+ intepreting info about a market
Market-oriented business
Product oriented business
Carries out market research to find consumer wants before product is developed and produced
Busines whose main focus is on the product itself
Marketing budget
A specific amount of a busines's earning allocated to be spent on marketing
+
for a specific time
Primary research
Is the collection of new, first hand data directly from customers by the business itself
Secondary research
uses + infromation that already has been collected + available for use by others
Questionnaires
Focus group
Set of questions to be answered + as a mean of collecting data
Group of people+representative of the target market
Marketing mix
Four marketing decisions + effective marketing of a product+ price, product. place and promotion
Brand name
Brand image
Unique name + distinguishes it from other brands
Identity of a product+ distinguishes it from other brands
Product life cycle
Extension stratergy
Stages a product passes through + from introduction to decline
It is to keep a product at the maturity stage + extend the cycle
Cost-plus-pricing
Promotional pricing
The cost of manufacturing a product plus a profit mark up
Product sold at lower price + for a short period of time
Price elastic demand
where consumers are very sensitive to changes in price
Distribution channel
Agent
means by which + prodcut is passed from the place of production to the customer
Independent + appointed to deal+ with sales of a product
Promotion (marketing one)
Marketing activity by a business+ raise customer awareness+
of a product or brand+ generate sales
Sales promotion
Incentives+ aimed at customers + to achieve a short time increase in sales
Marketing stratergy
Plan to combine + right combinations of four elements of marketing mix+ to achieve a particular marketing obejctive
Productivity
Output measured against the inputs used to create it
Buffer inventory
Inventory held to deal with uncertainity in the level of customer demand and delivery of suppies
Lean production
Kaizen (production method)
Just in time (production method)
Cut down on waste + increase efficiency
Continuous improvement + through elimination of waste
Involves reducing+ virtuall eliminating the need to hold inventory
Batch production
FLow production
Quantity of one product is made+ quantity of another item will be produced
Large quantities of product are produced in a continuous process
E-commerce
The ‘online’ buying and selling of goods and services using computer systems linked to the internet and apps on mobile phones
Margin of safety
Amount by which sales exceed the break-even point.
Production
Managing resources efficiently to produce goods and services
Quality
Quality control
Quality assurance
Means to produce goods or services+ which meets customer expectations
Checking of goods at the end of produciton process
Checking for quality standards throughout the production process
Start-up capital
Finance needed by a new business to + pay for essential current assets and non current assets + before it can begin operating
Capital expenditure
Money spent on non-current assets + last more than one year
Micro finance
Crowdfunding
Providing small loans+ to poor people + not served by traditional banks
Asking large number of people + for small account of money + to raise finance for a project.
Cash flow
Cash flow forecast
Net cash flows
Cash inflows and cask outflows + over a period of time
prediction of business’s + Cash inflows and cask outflows + over a period of time
Difference between + Cash inflows and cask outflows + over a period of time
Closing cash balance
Opening cash balance
Amount of cash held by the business + at the end of each month
Amount of cash held by the business + at the start of each month
Accounts
Final accounts
Financial record of the firm’s transaction
Produced at the end of financial year and give details of the profit or loss made
Accountants
Professionally qualified people who are responsible for keeping accurate accounts + producing the final accounts
Income statement
Financial statement that records the income of a business and all costs involved to earn that income+ over a period of time.
Revenue
Profit
Profitability
Income of a business during a period of time from the sales of goods or services
Total revenuee of a business less its total costs
Measurement of profit +made realtive to the capital invested in the business
Cost of sales
Cost of producing or buying in goods actually sold by the business during a time period
Trading account
Shows how gross profit is calculated
Depreciation
Fall in the value of a fixed asset over time
Statement of financial position
Shows the value of business’s assets and liabilities at a particular period of time
Assets
Non-current assets
Current assets
Items owned by a business + that have a value
Items owned by business + for more than one year
Items owned by business + and used within a year.
Liabilities
Non-current liabilities
Current liabilities
Debts owned by the business
Long-term+Debts owned by the business+repaid over more than a year
Short term+ Debts owned by the business + Repaid in less than one year
Capital employed
Value of all + long term finance + invested into a business
Liquidity
The ability of a busines to pay back its short-term debts
Illiquid
Means that assets are not easily convertible into cash
GDP
Recession
Economic growth
The total value of output of + goods and services in a country + in one year
When there is a periof of falling GDP
It is when a country’s GDP increases
Inflation
An increase in the average price level of goods and services + over a period of time
Unemployment
Exists when people + who are willing and + able to work + cannot find a job
Balance of payments
Records + the difference between + a couuntry’s exports and imports .
Direct taxes
Disposable income
Indirect taxes
Taxes paid + directly from incomes
Level of income + of a taxpayer + after paying income tax
Added to the prices + of goods services + and taxpayers pay the tax when they purchase this.
Import tariff
Import Quota
Free trade agreement
Protectionism
Tax on an imported product + when they arrive into a country
Physical limit on the quantity + of a product that can be imported
Exist when countries agree to trade wihtout barriers such as quotas and tariffs
When governemnets protects domestic businesses from foreign companies by using tariffs and quotas
Social responsibility
It is when a business decision benefit stakeholders rather than shareholders.
Pressure group
Groups of people who act together to try to
force businesses and governements to adopt certain policies
External costs
External benefits
Costs paid by the rest of society+ other than the business + as a result of business activities
Gains to the rest of the society + other than the business+ as a result of the business activity
Sustainable development
Development which does not put at risk + the living standards of future genrations.
Ethical decisions
Decisions based on + moral code
Globalisation
The process of countries becoming interconnected+ due to trad of goods and services
Multinational businesses
Business with factories, production or service operations + in more than one country
Exchange rate
Price of one currency in terms of another currency
Currency appreciation
Currency depreciation
The currency value rises against another currency
The currecncy value falls against another currency