126 exam 2

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Last updated 5:32 PM on 4/15/26
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10 Terms

1
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Three legs of success

Tianshi: Right timing

Dili: Right place

Renhe: Human harmony

2
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Two types of Trust

Affective trust: “let me ask someone I know”

Cognitive trust: “Let me check the policy”

3
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OLI paradigm

Ownership advantage

Location advanatge

Internalization advanatage

4
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Ownership advantage

Firm specific assets that give it an advantage over local competitors when operation abroad.

Ex: Technology, Brand reputation, Management, Patents, Global marketing networks, and Access to international capital

5
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Location advantage

Natural resources, market size, or policy advantages

6
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Internalization advantage

Firm chooses to manage foreign operations in house rather than outsourcing

-protects properietary knowledge

-Maintains quality standards

-prevents technology spillover to competitiors

7
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Horizontal integration

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Vertical integration

9
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10
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