1/9
Looks like no tags are added yet.
Name | Mastery | Learn | Test | Matching | Spaced | Call with Kai |
|---|
No analytics yet
Send a link to your students to track their progress
Three legs of success
Tianshi: Right timing
Dili: Right place
Renhe: Human harmony
Two types of Trust
Affective trust: “let me ask someone I know”
Cognitive trust: “Let me check the policy”
OLI paradigm
Ownership advantage
Location advanatge
Internalization advanatage
Ownership advantage
Firm specific assets that give it an advantage over local competitors when operation abroad.
Ex: Technology, Brand reputation, Management, Patents, Global marketing networks, and Access to international capital
Location advantage
Natural resources, market size, or policy advantages
Internalization advantage
Firm chooses to manage foreign operations in house rather than outsourcing
-protects properietary knowledge
-Maintains quality standards
-prevents technology spillover to competitiors
Horizontal integration
Vertical integration