ccea unit 1 hard refs
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6 Terms
market research
the process of collecting and analysing information about customers and potential customers.
market segmentation
selection of groups of people who would be interested in a particular product so that the product may be targeted at them.
primary research ( field)
the collection and analysis of original data from customers.
secondary research ( desk)
the collection and analysis of data from a range of sources which has already been collected and analysed.
marketing mix
the combination of the business processes and activities a business undertakes to market its products or services.
promotion
the ways in which a business provides information about their products or services to entice customers to buy them.