Strategic Planning

Vision statement

a short phrase conveying your dream or ideal future of your initiative. It is understood and shared by members of the initiative, broad enough to include a variety of perspectives, inspires and motivates all to get involved, and simple to communicate.

Mission statement

Practical statement describing "how" you'll achieve your vision (action-oriented). The statement is short, concise, one sentence, and about 25 words maximum. It includes who you are, what you're doing, and why you're doing it.

SWOT

Strengths, Weaknesses, Opportunities, and Threats

Objective

The ways through which you'll achieve your mission and vision. Provide focus and direction for your efforts. You should describe the following: what you want to achieve, the degree or level at which you'll achieve you'll achieve it; When you want to achieve it.

Different types of objectives

behavior, community-level, and process.

Behavioral objectives

seek to change behaviors or outcomes of behaviors

Community-level objectives

seek to create change on a large scale

Process objectives

Seek to create or implement activities in order to achieve change.

action step

Identify specific, actionable steps to accomplish your objectives.

Parts of an action step

the action, person(s) responsible, date to be completed, resources required, potential barriers or resistance, and collaborators.