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who are the target audeince for the tide advert?
white, american/ british women
18-40
housewives
What is the woman in the advert a reference to
intertextual reference to propaganda posters of WW2- character named rosie the riveter
how is the dress code significant in the poster
reflects what was popular in 1950s
hair pulled back- ready to do practical work
how does tide show they are loved and a good product
women hugging tide product, heart above head
smiling- suggests she loves it