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Political socialization
The process by which we learn our political orientations and allegiances.
Agents of socialization
The family, schools, houses of worship, and peer groups that shape our political beliefs.
Socialization and shared beliefs
The process that creates a common "civic culture" by teaching shared democratic values like liberty and equality, even when people disagree on policy.
Dunning-Kruger effect
A cognitive bias where people with low knowledge of a subject overestimate their own expertise.
Partisanship vs. Demographics
The fact that Party ID is usually a stronger predictor of a person's opinion than their race, age, or gender.
Politician information sources
Letters, social media, and activists; these are usually inaccurate because they represent the most extreme or vocal views rather than the average voter.
Random sample
A sample in which every member of the population has an equal chance of being selected for a poll.
Sampling error
Also known as the margin of error; the number that indicates the range within which the actual results of a poll are likely to fall.
Nonresponse bias
A bias that occurs when the people who choose not to answer a survey are significantly different from those who do.
Survey weighting
Adjusting poll results so the sample matches the actual demographics (age, race, etc.) of the population being studied.
Quality poll criteria
A poll that uses a random sample, neutral question wording, and has a clear margin of error.
Tracking poll
An ongoing series of interviews that allow a campaign to monitor daily changes in candidate support.
Exit poll
Interviews conducted with voters immediately after they leave the polling station on election day.
Straw poll
An unscientific poll that simply asks for the opinions of whoever is available, like an online click-poll.
Benchmark poll
An initial poll taken at the start of a campaign to see where a candidate stands and help set strategy.
Pseudo poll
Misleading polls, like "push polls," that are actually designed to change minds rather than measure them.
Political knowledge levels
Most Americans have better knowledge of the government system (how it works) than they do of current events.
Heuristics
Mental shortcuts used to make decisions without deep research, such as following a trusted peer or a political elite.
Spiral of silence
The tendency for people to stay silent when they believe their views are in the minority.
The gender gap
The measurable difference in the way men and women vote and their political preferences.
Party organization
The central committees and workers who represent the official structure of the political party.
Party-in-government
The members of a party who have been elected to serve in government offices.
Party-in-electorate
Ordinary citizens who identify with and support a specific political party. Winner-take-all system / The U.S. system where the top vote-getter wins the seat, which is the primary reason for our two-party system.
Third party obstacles
Campaign finance rules, being left out of debates, ballot access rules, and voters' fear of "wasting their vote.
"Ross Perot (1992)
A successful third-party candidate who won about 19% of the popular vote as an outsider focused on the economy.
Proportional representation
An electoral system where parties gain seats based on the percentage of the total vote they receive; leads to more parties.
Ranked choice voting
A system where voters rank candidates 1, 2, and 3; votes are redistributed if no one gets a majority.
Party discipline
The ability of party leaders to get their members in government to vote together as a single block.
Responsible party model
A system where parties offer clear choices and voters hold candidates accountable to the party platform.
The New Deal Coalition
The group of working-class, Southern, and minority voters that kept Democrats in power from the 1930s to the 1960s.
Patronage
Rewarding loyal party workers and followers with government jobs or favors. Political machines / Strong party organizations that controlled local politics by providing services to voters in exchange for support.
Critical election
An election that marks a long-term shift in the loyalty of large groups of voters.
Realignment
The long-term shift in party allegiance that follows a critical election.
5th Party Era
The era triggered by the Great Depression and the New Deal, which moved power to the Democrats.
6th Party Era
The current era defined by hyper-partisanship and "geographic sorting" (red states vs. blue states).
15th, 19th, 26th Amendments
Amendments that granted the vote based on race (15th), gender (19th), and to those 18 or older (26th).
Virginia voting law
Allows 45 days of early voting, same-day registration, and mail-in ballots without needing an excuse.
Voter turnout in U.S.
Turnout is highest in Presidential years (~60%) and much lower in local and state-level elections.
Highest turnout demographics
People who are older, have more education, and higher income levels.
Factors reducing turnout
Midweek voting (Tuesday), frequent elections, and strict registration requirements.
2024 Top Issues (pg 465)
The Economy/Inflation, Immigration, and Threats to Democracy. Motor Voter Act / A law that allows people to register to vote when they apply for or renew their driver's license.
Felon disenfranchisement
The loss of voting rights due to a felony; in VA, these rights must be restored manually by the Governor.
Political efficacy
A citizen's belief that their vote matters and that they can influence the government.
Retrospective voting
Basing a vote on a candidate's past performance—looking back at what they did.
Prospective voting
Basing a vote on future promises and what a candidate says they will do. Single largest predictor of vote / A person's Party Identification (Party ID).
Open vs. Closed Primary
Open (any voter can participate); Closed (only registered party members can vote).
Invisible primary
The early period of a campaign where candidates compete for money and media attention before any voting starts.
National convention
The meeting where a party officially names its candidate and writes its Party Platform.
Electoral College impact
It forces candidates to spend almost all their time and money in a few "Swing States."
Valence issue
An issue that everyone agrees on, such as having a "strong economy."
Wedge issue
A controversial issue used by one party to split up the supporters of the other party.
Hard money
Regulated campaign funds given directly to a candidate that have strict legal limits.
Commercial bias
The tendency of media outlets to choose news stories based on what will attract the most viewers and profit.
Equal time rule
The requirement that stations provide equal airtime opportunities to all political candidates.
Fairness doctrine
A former rule (ended in 1987) that required broadcasters to give time to both sides of a story.
Gatekeeper
Journalists and media elites who decide which stories make it into the news and which do not.
Agenda setting
The media's ability to tell the public "what" to think about by focusing on certain issues.
Framing
The way the media presents a story to influence how the audience understands it. Priming / Highlighting certain issues so that voters use those specific issues to judge a politician's performance.
Narrowcasting
Targeting a small, specific audience (like a partisan group) rather than the general public.
Horse-race journalism
Focusing on who is winning or losing in the polls rather than on the actual policy differences between candidates.
Misinformation vs. Disinformation
Misinformation is false info shared by mistake; Disinformation is false info shared on purpose to lie.