Content Builder - content blocks

content blocks

Access Content Builder within Email Studio 2 of 2

Email Studio -> click 'Content' tab -> from here, you can create or manage your email content using Content Builder.

Access Content Builder 1 of 2

Content Builder -> click 'Content Builder' drop down menu

Create Folder - Local or Shared

To organize your content

Import Image 1 of 2

Content Builder -> On the main large canvas, locate 'Select Action' -> click 'Upload' -> select your image -> click 'Upload and Publish'

Import Image 2 of 2

Content Builder -> on the right side, click '+Create' button -> dropdown click 'Upload' -> side menu appear, click 'Content'

Create 'Content blocks' used across emails

Content Builder -> on the right side, click '+Create' button -> click ‘Content Block’

‘AB Test'

A 'Content Blocks', create element to be tested.

‘Behavorial Triggers'

A 'Content Blocks', you can select in an email products that a subscriber has abandoned. It's used with Einstein Recommendation and can be used in Journey Builder.

‘Button'

A 'Content Blocks', create a button for CTA.

‘Code Snippet'

A 'Content Blocks', a block of code like HTML or AMPScript that can be reused like in emails.

‘Dynamic Content'

A 'Content Blocks', choose your default content then create a rule to display a content via data extension or profile attribute.

‘Einstein Content Selection'

A 'Content Blocks', an email experimentation tool that select the best image (most engaging one) for each subscriber in real time based on rules, attributes and what has been popular in the past.

Enable 'Einstein Content Selection'

Username -> click on 'Setup' -> click 'Platform tools' -> click 'Einstein' -> click 'Einstein Content Selection' -> click 'Activiate' button

‘Enhanced Dynamic Content'

A 'Content Blocks', import a file containing text and image URLs to create a dynamic content. Columns in the file contain the name of the asset and rows contain the varations of each assets. To be used in external content without using AMPScript.

‘External Content'

A 'Content Blocks', enter the complete URL to retrieve and select. How to retrieve it: 1. 'Immediately' - use it to get content right now. 2. 'Send time': - 'Email level' - Same for all. -'Subscriber level' - different for each subscriber.

‘Free form'

A 'Content Blocks', you can type your text and add your images like in MS Word software.

‘HTML'

A 'Content Blocks', create HTML reusable content.

‘Image Block'

A 'Content Blocks', you insert an image.

‘Image Carousel'

A 'Content Blocks', create an image carousel up to 5 images.

‘Layout'

A 'Content Blocks', create different layout with or without hero image, with 1/2/3 columns and other styles in their grided wireframes.

‘Smart Capture'

A 'Content Blocks', forms to use in CloudPages to collect informations.

‘Social follow'

A 'Content Blocks', add your social links to your email.

‘Social share'

A 'Content Blocks', useful for your subscriber to share through their socials.

‘Text'

A 'Content Blocks', create text-based reusable email content.

Locate email templates in menu

Content Builder -> on the right side, click '+Create' button -> Email Template

‘Email templates' choice 1 of 2

‘Email Templates', paste HTML

‘Email templates' choice 2 of 2

‘Email Templates', create from existing template

‘Email templates' with system links and personalization with attributes

When coding or uploading an HTML template, you can add system links via the 'Code Snippet' logo '</>' dropdown menu button or add personalization via the attribute logo that looks like a silhouette drop down button.

‘SMS message'

You can create your sms message add the text and the code type.

‘Mobile-App' 1 of 2

You can create in-app message.

‘Mobile-App' 2 of 2

You can create Push notifications.

‘Chat message'

Line message to use in Journey Builder sends.

Ways to create Email message 1 of 4

‘Defined Properties' in 'Creation Method', create your message by template/layout.

Ways to create Email message 2 of 4

‘Defined Properties' in 'Creation Method', create your message with HTML.

Ways to create Email message 3 of 4

‘Defined Properties' in 'Creation Method', create your message with Text only.

Ways to create Email message 4 of 4

‘Defined Properties' in 'Creation Method', create your message with Existing Email.

‘Edit Email' with 'Content' tab

You use blocks already in system, update them with your messages and assets and; click 'Save' button -> click 'Create New' button at the bottom of block. New custom block can be reuse with simple drag and drop.

‘Edit Email' with 'Layout' tab

You use system made layout, update them with your copy and assets and save them for reuse.

Edit Email' with 'Design' tab

You modify the style of template or email message by updating margins, colors, fonts…etc.

Edit Email' with 'Preview and Test' tab

On left panel 'Subscriber Preview and Attributes', choose the subscriber that mimic behavior of real send to test different dynamic content based on choosing different subscribers.

‘Edit Email' with 'Preview and Test' tab

On left panel 'Test' mini tab, send real emails out. For 'Individual' test up to 5 email addresses or choose a testable data extension in 'Test data extension' to send to more email addresses. Select 'Send Classification'. There is a subject line default prefix to differentiate the test from actual email.