ORALCOM LESSON 2: MODES OF COMMUNICATION

COMMUNICATION MODEL

REPRESENTATION OF THE COMMUNICATION PROCESS, IDEAS, THOUGHTS, OR CONCEPTS THROUGH DIAGRAMS, ETC.

COMMUNICATION MODEL

CAN BE CONSIDERED TO BE SYSTEMATIC REPRESENTATIONS OF THE PROCESS THAT HELPS US UNDERSTAND HOW COMMUNICATION CAN BE CARRIED OUT

LINEAR COMMUNICATION MODEL, INTERACTIVE COMMUNICATION MODEL, TRANSACTIONAL COMMUNICATION MODEL

3 COMMUNICATION MODELS

LINEAR COMMUNICATION MODEL

ONE-WAY COMMUNICATION

LINEAR COMMUNICATION MODEL

RECEIVER ONLY RECEIVES

LINEAR COMMUNICATION MODEL

NO FEEDBACK

LINEAR COMMUNICATION MODEL

CONCEPT OF NOISE

LINEAR COMMUNICATION MODEL

(PROS) GOOD FOR AUDIENCE PERSUASION AND PROPAGANDA SETTING

LINEAR COMMUNICATION MODEL

(PROS) INTENTIONAL RESULTS

LINEAR COMMUNICATION MODEL

(CONS) NOT CONTINUOUS

LINEAR COMMUNICATION MODEL

(CONS) NO WAY TO KNOW IF EFFECTIVE

ARISTOTLE’S MODEL, LASWELL’S MODEL, SHANNON-WEAVER’S MODEL, BERLO’S SMCR MODEL

LINEAR COMMUNICATION MODELS:

ARISTOTLE’S MODEL

SPEAKER-CENTERED MODEL

ARISTOTLE’S MODEL

FOR PUBLIC SPEAKING AND PROPAGANDA

ARISTOTLE’S MODEL

SPEAKER - SPEECH - AUDIENCE - EFFECT

LASWELL’S MODEL

USED AS AN ANALYSIS TOOL FOR EVALUATING THE COMMUNICATION PROCESS AND COMPONENTS

LASWELL’S MODEL

HOW A MESSAGE IS SENT AND RECEIVED BY ASKING: “WHO?”, “SAYS WHAT?”, “IN WHICH CHANNEL?’’, “TO WHOM?”, AND “WITH WHAT EFFECT?”

LASWELL’S MODEL

ANSWERS FIVE MAIN QUESTIONS

SHANNON-WEAVER’S MODEL

MOTHER OF ALL MODELS

SHANNON-WEAVER’S MODEL

SHOWS HOW INFORMATION IS SENT FORM A SENDER TO A RECEIVER, INCLUDING THE MESSAGE, CHANNEL, AND POSSIBLE NOISE THAT CAN AFFECT THE MESSAGE

SHANNON-WEAVER’S MODEL

IT’S GOOD FOR UNDERSTANDING HOW MESSAGES CAN GET LOST OR MISUNDERSTOOD DUE TO "NOISE."

BERLO’S SMCR MODEL

SOURCE, MESSAGE, CHANNEL, AND RECEIVER ARE INFLUENCED BY DIFFERENT FACTORS

BERLO’S SMCR MODEL

HOW WELL THE SENDER AND RECEIVER UNDERSTAND

INTERACTIVE COMMUNICATION MODEL

THERE’S FEEDBACK BUT IT’S DELAYED

SCHRAMM’S MODEL, THE WESTLY AND MCLEAN’S MODEL

INTERACTIVE COMMUNICATION MODELS:

INTERACTIVE COMMUNICATION MODEL

FEEDBACK MIGHT BE DELAYED

INTERACTIVE COMMUNICATION MODEL

USED FOR NEW MEDIA LIKE THE INTERNET

SCHRAMM’S MODEL

“FIELD OF EXPERIENCE”

SCHRAMM’S MODEL

BASED ON BELIEFS, VALUES, AND LEARNED MEANINGS (MODEL)

THE WESTLEY AND MCLEAN’S MODEL

THERE’S DELAY AND IT’S COMPLICATED

THE WESTLEY AND MCLEAN’S MODEL

EXPLAINS HOW COMMUNICATION WORKS IN REAL LIFE, ESPECIALLY IN MASS COMMUNICATION, BY SHOWING HOW MESSAGES COME FROM EVENTS, GO THROUGH SENDER (LIKE A JOURNALIST), AND THEN REACH THE AUDIENCE, OFTEN WITH FEEDBACK

THE WESTLEY AND MCLEAN’S MODEL

GATEKEEPER MAY SHAPE THE MESSAGE

TRANSACTIONAL COMMUNICATION MODEL

WHERE FEEDBACK PLAYS AN IMPORTANT ROLE AND THE SENDER/RECEIVER CAN EXCHANGE THEIR ROLES

TRANSACTIONAL COMMUNICATION MODEL

USED FOR DIRECT PERSONAL COMMUNICATION IN WHICH TWO-WAY FEEDBACK IS IMMEDIATE

TRANSACTIONAL COMMUNICATION MODEL

SIMULTANEOUS(FAST) BUT HAS MORE NOISE

BARNLUND’S MODEL, DANCE’S HELICAL MODEL

TRANSACTIONAL COMMUNICATION MODELS:

BARNLUND’S MODEL

CONSTANT, TWO-WAY PROCESS WHERE BOTH PEOPLE ARE SENDERS AND RECEIVERS AT THE SAME TIME, SHARING MESSAGES, FEEDBACK, AND MEANING IN A CONTINUOUS FLOW

BARNLUND’S MODEL

ONGOING AND INTERACTIVE

DANCE’S HELICAL MODEL

CONTINUOUS, GROWING PROCESS THAT DEVELOPS OVER TIME

DANCE’S HELICAL MODEL

GROWS LONGER AND MORE COMPLEX AS WE LEARN AND EXPERIENCE MORE