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Memory
The capacity to encode (acquire), store (retain), and retrieve information.
Acquisition (Encoding)
Transforming information into a storable form.
Retention (Storage)
Maintaining information over time.
Retrieval
Accessing stored information.
Shallow processing
Focuses on sensory features such as sound and appearance.
Deep processing
Focuses on meaning, associations, and connections to prior knowledge.
Sensory Memory
Very brief storage of raw sensory input.
Iconic Memory
Visual sensory memory lasting approximately 0.25 seconds.
Echoic Memory
Auditory sensory memory lasting approximately 3 seconds.
Short-Term Memory (STM)
Holds information currently in use with a capacity of 7 ± 2 items.
Long-Term Memory (LTM)
Virtually unlimited capacity and duration.
Declarative (Explicit) Memory
Conscious recall of facts and events.
Episodic Memory
Personal experiences and specific events.
Semantic Memory
Facts and meanings, such as definitions and vocabulary.
Procedural (Implicit) Memory
Skills and habits that do not require conscious recall.
Flashbulb Memory
Vivid memory of emotionally charged events.
Priming
Prior exposure increases the likelihood of recall or response later.
Recall
Retrieve information without cues.
Recognition
Identify correct information from options.
Reconstruction
Rebuild memory from fragments, which can be error-prone.
Confabulation
Filling memory gaps with plausible but false details.
H.M. Case Study
Demonstrated the importance of the hippocampus in memory formation and anterograde amnesia.
Long-Term Potentiation (LTP)
Strengthening of synaptic connections and the neural basis of long-term memory.
Adrenaline & Noradrenaline
Hormones released during emotional arousal that signal the brain to prioritize memory formation.
Own-Group Bias
Tendency to recognize faces of one’s own group more accurately than others.
Contact Hypothesis
More exposure to similar faces enhances recognition accuracy.
Eyewitness Memory
Can be confident but unreliable, contributing to wrongful convictions.
Facial Memory
Shaped by familiarity rather than accuracy.