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cognitive dissonance
feeling of discomfort when beliefs and behaviours are incongruent
festinger
3 routes to reduce anxiety from cognitive dissonance
first route to reducing anxiety from CD
altering 1 or more belief
second route to reducing anxiety from CD
seeking info to support one side
third route to reducing anxiety from CD
discrediting the source of 1
induced compliance
when encouraged to act against ones belief, result of subtle pressure
the meat paradox (citation)
loughnan et al (2010)
the meat paradox (explanation)
downplaying animal suffering due to conflict of eating meat and anima welfare
participants who ate the meat described animals as unfeeling
smoking and CD (explanation)
smokers experience dissonance but it is reduced immediately after being confronted with a health risk
smoking and CD (citation)
Kneer et al. (2012)
Kneer et al. (2012)
Smoking and CD
effort justification
putting in effort and the outcome is disappointing