Social Media Marketing Final
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42 Terms
What is YouTube’s ranking among social media platforms?
#2 most popular (FB is #1)
What is the name of the first YouTube video?
Me at the Zoo
Who is YouTube owned by?
What are the key benefits of embedding YouTube videos on external websites?
Increases exposure, views, and watch time outside of YouTube
Why do most people watch YouTube videos?
to learn something, get instructions, decide what to buy, or for entertainment
Which industries have the highest percent of shoppers influenced through YouTube and which industry has the highest percent?
Beauty Products, Smartphones, and Automobiles (highest at 72%)
Where does the YouTube algorithm have the most impact?
Home page, suggested videos, search, trending, and subscriptions
What are the 3 main factors of YouTube’s algorithm?
personalization, performance, and external factors
T or F watch time impacts video performance on YouTube
True
What is the purpose of YouTube optimization?
to increase visibility and views
T or F Tags should include commonly misspelled words
True
Name some ways to optimize YouTube videos
Thumbnails, playlists, descriptions, captions, cards, and end screens
What should a YouTube profile include?
banner, description, icons, product info, & a website link with a CTA
What is TikTok’s ranking among social platforms?
#5 most popular
What is the MOST important factor in TikTok’s algorithm?
video completion rate
what drives TikTok’s algorithm?
user interactions, video info (caption, audio, hashtags), and device/account settings
T or F Hashtags & sounds impact TikTok performance
true
What are effective TikTok content strategies?
awareness, consideration, conversions
What is awareness measured by?
Reach
What is consideration measured by?
Traffic, views, engagement
What is the goal of conversions?
get users to take action (buy, download, sign up)
What is a social media marketing campaign?
a coordinated effort to achieve a business/marketing goal
What does AIDA stand for?
attention, interest, desire, action
What is the first step in launching a campaign?
Establish goals
T or F Campaigns should only be promoted on social media
False
What are the top platforms for influencer marketing
1) Instagram 2) TikTok
Most common platforms used by influencer brands in order
1)TikTok 2) Instagram
T or F Followers are the most important metric for influencers
false
What was the first type of influencer marketing?
celebrity endorsements
What is the MOST important trait of a good influencer
credibility
Which influencers have the highest engagement rate?
nano influencers
Which influencers have the lowest engagement rate?
celebrities
Why is a social media policy important?
Guides employees, protects brand, ensures accountability
Name 3 things included in a social media policy.
Brand guidelines, confidentiality, legal risks
Who should speak during a crisis?
a designated spokesperson
(T/F): You should delete negative comments during a crisis.
false
What should you do during a crisis?
respond quickly, be transparent, stop scheduled posts
What is the MOST important part of crisis response?
being authentic and empathetic
What is ROI?
Return on investment - measurement of value from social media marketing
How do you measure social media ROI?
using goals, metrics, and KPIs
Why are KPIs important?
to track growth and performance
What is earned media?
free exposure (most valuable type of media)