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Scarcity
Unlimited wants but limited resources.
Choice
Selecting among alternatives because resources are scarce.
Opportunity Cost
Value of the next best alternative forgone.
Demand
Willingness and ability to purchase a good at various prices.
Quantity Demanded
Amount consumers are willing and able to buy at a specific price.
Law of Demand
As price rises, quantity demanded falls, ceteris paribus.
Demand Schedule
Table showing quantities demanded at different prices.
Demand Curve
Graphical representation of the demand schedule.
Market Demand
Sum of all individual demand curves.
Extension of Demand
Increase in quantity demanded due to a fall in price.
Contraction of Demand
Decrease in quantity demanded due to a rise in price.
Increase in Demand
Rightward shift of the demand curve.
Decrease in Demand
Leftward shift of the demand curve.
Consumer Surplus
Difference between willingness to pay and actual price paid.
Normal Good
Demand rises when income rises.
Inferior Good
Demand falls when income rises.
Substitute Goods
Goods used in place of one another.
Complementary Goods
Goods used together.
Ceteris Paribus
Holding all other factors constant.
Supply
Quantity producers are willing and able to sell at various prices.
Quantity Supplied
Amount supplied at a specific price.
Law of Supply
As price rises, quantity supplied rises.
Supply Schedule
Table showing quantities supplied at different prices.
Supply Curve
Graphical representation of supply.
Extension of Supply
Increase in quantity supplied due to price increase.
Contraction of Supply
Decrease in quantity supplied due to price decrease.
Increase in Supply
Rightward shift of supply curve.
Decrease in Supply
Leftward shift of supply curve.
Producer Surplus
Difference between market price and minimum acceptable price.
Equilibrium Price
Price where quantity demanded equals quantity supplied.
Equilibrium Quantity
Quantity traded at equilibrium.
Shortage
Quantity demanded exceeds quantity supplied.
Surplus
Quantity supplied exceeds quantity demanded.
Price Ceiling
Legal maximum price.
Price Floor
Legal minimum price.
Utility
Satisfaction from consuming goods.
Total Utility (TU)
Total satisfaction from consumption.
Marginal Utility (MU)
Additional satisfaction from one more unit.
Law of Diminishing Marginal Utility
MU eventually falls as consumption increases.
Utils
Imaginary units used to measure utility.
Assumption of Cardinal Utility
Utility can be measured numerically.
Ordinal Utility
Utility can be ranked but not measured.
Indifference Curve
Combinations giving equal satisfaction.
Indifference Map
Collection of indifference curves.
Marginal Rate of Substitution (MRS)
Amount of one good sacrificed for another while maintaining satisfaction.
Budget Line
All affordable combinations of two goods.
Consumer Equilibrium (Ordinal)
Point where budget line is tangent to indifference curve.
Higher Indifference Curve
Represents higher satisfaction.
Production Function
Relationship between inputs and output.
Fixed Input
Input that cannot change in short run.
Variable Input
Input that can change in short run.
Total Product (TP)
Total output produced.
Average Product (AP)
Output per unit of input.
Marginal Product (MP)
Additional output from one more input.
Law of Diminishing Returns
Marginal Product eventually decreases as more variable input is used.
Stage I Production
AP rising.
Stage II Production
Rational stage.
Stage III Production
MP becomes negative.
Explicit Cost
Direct monetary payment.
Implicit Cost
Opportunity cost of owned resources.
Fixed Cost (FC)
Cost that does not vary with output.
Variable Cost (VC)
Cost that changes with output.
Total Cost (TC)
FC + VC.
Average Fixed Cost (AFC)
FC/Q.
Average Variable Cost (AVC)
VC/Q.
Average Total Cost (ATC)
TC/Q.
Marginal Cost (MC)
Cost of producing one extra unit.
Short Run
At least one input fixed.
Long Run
All inputs variable.
Economies of Scale
Average cost falls as output rises.
Diseconomies of Scale
Average cost rises as output rises.
Perfect Competition
Market with many buyers and sellers selling identical products.
Price Taker
Firm accepts market price.
Average Revenue (AR)
Revenue per unit sold.
Marginal Revenue (MR)
Extra revenue from selling one more unit.
Supernormal Profit
Revenue exceeds all costs.
Normal Profit
Revenue covers all costs including opportunity cost.
Loss Minimization
Firm produces if price exceeds Average variable costs
Shutdown Point
Point where price equals minimum AVC.
Monopoly
Single seller with no close substitutes.
Price Maker
Firm can influence market price.
Barrier to Entry
Obstacle preventing new firms entering market.
Patent
Legal protection of invention.
Natural Monopoly
Monopoly due to economies of scale.
Demand Curve (Monopoly)
Downward sloping.
Marginal Revenue Curve
Lies below demand curve.
Monopoly Equilibrium
MC = MR determines output.
Monopoly Price
Found from demand curve at profit-maximizing quantity.
Price Discrimination
Charging different prices to different consumers.