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Short run
when there is at least one fixed factor of production whose employment level cannot be changed
Total costs
sum of fixed and variable costs of production (TC=FC+VC)
Fixed costs
costs that do not change as output changes (FC=TC-VC)
Variable costs
costs that change directly with output (VC= TC-FC)
Marginal cost
the change in total cost as output changes by one unit (MC=△TC/△Q)
Average fixed cost
variable cost per unit of output (AVC=VC/Q)
Average variable cost
Variable cost per unit of output (AVC=VC/Q)
Average total cost
Total cost per unit of output (ATC=TC/Q)
The law of diminishing returns
Short run law that will cause output to rise at a slowing rate
Long run
Where all factors of production can be varied and firms can change their scale
Economies of scale
benefits of long run expansion of output measured by falling unit costs
Diseconomies of scale
loss of efficiency caused by long run expansion of output
Constant returns to scale
when a firm doubles inputs and output exactly doubles, unit costs unchanged
Internal economies of scale
benefits of long run expansion felt only by the expanding firm
External economies of scale
the benefits to all firms in an industry as the industry increase in size in the long run
Internal diseconomies of scale
the costs of having long run expansion felt by firm
External diseconomies of scale
the cost felt by all firms as industry increases in size
Minimum efficient scale
lowest level of output that a firm must produce where costs are minimised
Productive efficiency
where the firm has reached its optimal output and unit costs are minimised
Total revenue
total income earned from sale (TR=P*Q)
Average revenue
average income earned from sale of one unit (AR =TR/Q)
Marginal revenue
change in firms revenue when sales changes by extra unit (MR=△TR/ △sales)
Profit maximising output rule
firms should continue to produce and sell a good/service when mr = mc as extra revenue they gain is greater than or equal to the extra cost of making it