11 - Social Media and Critical Thinking

dentist’s account

• target audience:

  • other dentists → educational resources, for recruiting

  • patients → marketing tool

influencer’s account

• target audience:

  • any9one who will buy from them or partner with them

• paid to sell products

• most don’t know what they are “selling”

• “use my discount code” = usually getting something from company

lab technician’s account

• educational → teach techniques

• marketing → so dentists will use their lab

bots

empty accounts that subscribe to other accounts, like, or leave comments set by tags

• to detect:

  • photos → usually don’t have pictures on avatars or use photos of celebrities, cartoon characters, or something abstract

  • username → looks spammy and artificial

  • mass character → following lots of people and followed by similar artificial accounts

  • lack of personal data → no content in storeis and feed, no information in bio, no photos in “tagged”

fake accounts

usually created to follow themselves and appear to have more people “liking” than “following”

• can be hacked/stolen accounts

• makes it seem like people are following an account when the individual has no idea

contest to increase followers

followed accounts for chance to win a prize

• not true followers

• “like and share”

international accounts

pictures can mean a thousand words

• don’t be intimidated by not knowing the language

• can learn a lot about culture → color, gold, contouring, spacing

accounts that are red flags

• likes on post → thousands of followers but images and videos have much fewer likes or views

• videos → number of videos should be 2-3 times more than number of likes

• comments → response to comments