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A collection of vocabulary flashcards related to the Consumer Decision Process, highlighting key concepts and definitions.

Consumer Decision Process

A series of steps consumers go through when recognizing a problem, searching for information, evaluating alternatives, making a purchase, and engaging in postpurchase evaluation.

Problem Recognition

The initial stage of the consumer decision process where there is a discrepancy between the desired state and the actual state.

Nominal Decision Making

A type of decision making characterized by brand loyal purchases and repeat purchases, often involving little to no evaluation of alternatives.

Limited Decision Making

A type of decision making that involves some evaluation of alternatives and is typically used for purchases that are more significant than nominal purchases but less complex than extended decision making.

Extended Decision Making

A type of decision making that involves a high level of consumer involvement, requires significant information search, evaluation of multiple attributes, and often leads to a more complex purchasing decision.

Involvement

The level of concern or interest a consumer has in the purchase process, influenced by the importance of the decision to the consumer.

Active Problems

Consumer problems of which the consumer is aware and may take action to resolve.

Inactive Problems

Consumer problems that are not recognized or acknowledged by the consumer, requiring different marketing strategies.

Magnitude of Discrepancy

The degree of difference between the desired state and the actual state that impacts the consumer’s readiness to initiate problem resolution.

Factors Influencing Problem Recognition

Elements that can affect a consumer's recognition of a problem beyond marketing, including boredom with a product, emotional and psychological factors, and external influences from government or consumer groups.