Week 11 - The Creative Architecture

The Creative Person

• Internal Philosophy

• External Realities

Internal Philosophy

Creativity working from within, expressing an internal idea or personal philosophy.

External Realities

Creativity driven by external realities acting as the creative impetus

Divergent Thinking

Moves away from the accepted and traditional way to generate possibilities

• generating options

• exploring/imagining

• brainstorming

• unconstrained

• multiples

Convergent Thinking

Focuses on the most efficient and effective way to approach a problem

• reducing options

• implementing choices

• focusing/prioritizing

• constrained

• singular

In the 1950s, learning psychologist J.P. Guilford categorized two major engines of thought.

Divergent Thinking and Convergent Thinking

The Rules of Divergence

• Defer Judgement

• Combine & Build

• Go for Quantity

• Seek Wild Ideas

Defer Judgement

Avoid judging ideas as either bad or good

Combine & Build

Use an idea as a springboard. Build, combine, improve.

Go for Quantity

Take time and use tools to generate a massive list of options

Seek Wild Ideas

Get outside the box to discover the extraordinary

Be Deliberate

Avoid snap decisions or judgement

Check Objectives

Verify choices against you original goals to stay on track

Improve Ideas

Take the time to hone and strengthen concepts

Consider Novelty

Don’t dismiss original ideas. Tailor, rework, or tame them

Be Affirmative

Judge for the purpose of improving, rather than eliminating

true

The 4 stages Creative Process

Inspiration

Ideation

Incubation

Implementation

Inspiration

The spark that ignites idea generation

Ideation

Generating wide ranges of idea, brainstorming, and experimenting

Incubation

Allowing time for reflection and deeper contemplation of selected ideas

Implementation

Execution and bringing the final concept to life

Breathing Diamond:

Divergent (Expansion)

Inspiration and Ideation

Breathing Diamond:

Divergent (Contraction)

Incubation and Implementation

In the 1970s, ______________ (General Electric creativity researcher) created the Whole Brain Framework, positioning that there are Four Quadrants of thought.

Ned Heremann

Four Quadrants of thought

The Analyst - Logical, Fact Based, Quantitative

The Ideator - Holistic, Intuitive, Imaginative

The Implementor - Organized, Sequential, Detailed

The Connector - Interpersonal, Emotional, Empathetic

The Connector

finds objectives based on people hope’s and dreams (Inspiration)

The Ideator

Highly critical in early stages to create interesting objectives (Ideation)

The Analyst

Screen options and chooses the best one (Incubation)

The Implementor

Produces and launches effectively and efficiently (Implementation)

Curiousity

• Open to new things, not closed

• Inquisitive, not judgemental

• Explores rather than comforting traditions

• Embraces the world witch childlike wonder

Genrating Obejctives: Finding INpiration in Frictions

Connect - connect with different kinds of people in your choosen field

Understand - Understand what their deepest desires are

Assess - Assess what displeases them. The spark of innovation lies in annoyance and lacking

The Friction-to-Innovation Matrix

The Creative Education Foundation