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quantitative and qualitative
two general approaches to observing people/organisms
qualitative
observational approach involving verbal descriptions of behaviour
specific behaviours in mind, interpretations
qualitative approach: no __________; investigator offers __________
quantitative
observational approach involving measurements of behaviour
behaviours of interest, statistics
quantitative approach: focus on __________; interpretations come from __________
field work
naturalistic observation is sometimes called __________
field notes, audio/video recordings
naturalistic observation involves detailed descriptions via __________ or __________
interpretive, ideas, prior hypotheses
naturalistic observation is __________, generates __________, and involves no __________
participation, concealment
2 issues associated with naturalistic observation
paticipation
issue with naturalistic observation: whether to immerse oneself in the setting or remain an outside observer
concealment
issue with naturalistic observation: whether to reveal or conceal one’s identity on purpose
reactivity
alteration of observed behaviours due to the presence of the researcher
rosenhan’s psych ward experiment, jane goodall
2 examples of naturalistic observation studies
high external validity, ability to study complex relationships
2 advantages of naturalistic observation
cannot control variables, costly, time consuming
3 disadvantages of naturalistic observation
systematic observation
observational method in a natural setting with prior hypotheses specified
quantitative, coding system
systematic observation uses a mostly __________ approach (i.e. a __________)
reactivity, habituation period, sampling methods, interrater reliability if scored live
methodological issues with systematic observation (4)
continuous, time-sampling
2 possible sampling methods for systematic observation
coding system
systematic method of defining and classifying behaviours for observation
case study
detailed description of a single individual, usually with a rare or note-worthy condition
qualitative, speculative, ideas for study
case studies use a mostly __________ approach, and are __________, meaning they suggest __________
cannot generalize observations, requires replication
2 limitations of case studies
psychobiography
type of case study in which the life of a (usually famous) person is explained to support a psychological theory
archival research
uses previous compiled data to answer research questions
police records, town hall statistics, archived survey results, statistics canada, mass media
5 examples of archival research sources