Public Relations Definitions and Differentiations

Flashcards based on key concepts from the Public Relations lecture.

Public Relations (PR)

Deliberate, planned and sustained effort to establish and maintain understanding between an organization and its public.

PR vs Advertising

PR focuses on informing and educating, while advertising focuses on persuasion and selling.

Marketing

The management process responsible for identifying, anticipating and satisfying customer requirements profitably.

Sales Promotion

Short-term schemes intended to increase sales through direct marketing at the point of sale.

Propaganda

A means of gaining support for an opinion, creed, or belief, often using emotional appeals.

Mutual Understanding in PR

The goal of PR is to create mutual understanding and goodwill between organizations and the public.

Role of Media in PR

Media coverage in PR is obtained by building relationships and securing positive publicity.

Difference between PR and Sales Promotion

Sales promotion seeks immediate sales while PR builds long-term relationships with the public.

Strategic Communication Process

A process in PR that builds mutually beneficial relationships between organizations and their publics.

Goodwill in PR

Goodwill is the result of effective public relations efforts and is essential for maintaining positive public perception.