Coca-colaisation of schools

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4 Terms

1
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Impact of private companies on education

  • Often indirect, through vending machines, logos and sponsorships


2
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Molnar (2005) - reason for school’s targeting by companies

  • Schools typically targeted by companies as anything they promote is automatically legitimate

    • Good for product endorsement without doing much advertising


3
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Ball - Cadbury’s

  • Scrapped sports equipment promotion

    • 5440🍫= 1 set of volleyball posts


4
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Beder (2009) - Tescos

  • £110,000 spent at Tesco’s = 1 computer