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Impact of private companies on education
Often indirect, through vending machines, logos and sponsorships
Molnar (2005) - reason for school’s targeting by companies
Schools typically targeted by companies as anything they promote is automatically legitimate
Good for product endorsement without doing much advertising
Ball - Cadbury’s
Scrapped sports equipment promotion
5440🍫= 1 set of volleyball posts
Beder (2009) - Tescos
£110,000 spent at Tesco’s = 1 computer