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radio exam yeye
Name | Mastery | Learn | Test | Matching | Spaced | Call with Kai |
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Intro
Social media
Internet has brought more OPTIONS - constant competition for attention
Fragmented attention (multitasking) “gone are the days that a family would gather around a radio”
R5L
Blulmer and Katz
Fast-paced
Immediacy
Routine
SL
Relief from fast media, slower, reflective pacing
Interactive
Emotional connection, storytelling
Variety → Henry Jenkins, media convergence
compare
presenters
5L fast, SL satisfies different audience needs in current landscape
Conc.
Despite differences, both demonstrate how structural choices are big for today’s media landscape.