TMSS 102 prelims

MICE

Meeting, Incentive, Conference, Exhibition

Meeting

A general term indicating the coming together of a number of people in one place, to confer or carry out a particular activity.

Incentive

Meeting event as part of a program which is offered to its participants to reward a previous performance.

Conference

Participatory meeting designated for discussion, fact-finding, problem solving and consultation.

Conference

As compared with a congress, it is normally smaller in scale and more select in character - features which tend to facilitate the exchange of information.

Exhibition

Events at which products and services are displayed.

Event

can be described as a public assembly or gathering of people for a purpose.

Event management

Is the process by which an event is planned, prepared, and produced. As with any other form of management, it encompasses the assessment, definition, acquisition, allocation, direction, control, and analysis of time, finances, people, products, services, and other resources to achieve objectives.

Mega Events

Largest events and generally targeted at international markets.

Hallmark Events

Designed to increase the appeal of a specific tourism destination or region.

Major Events

These events attract significant local interest and large numbers of participants.

Minor Events

Small events and annual celebration for different places

Celebrate

life’s milestones and accomplishments, and to perform rituals or ceremonies as required by religion, culture or society.

Life-cycle events

birthdays, debuts. weddings, anniversaries, retirement

Religious rituals

baptism, marriage, funerals

Commemorative Ceremonies

graduation, job promotion, awards

Soco-civic activities

founding anniversaries, civic events, feasts and festivals.

Commune

strengthen bonds of friendship and restore relationships.

Convene

Share and pass on knowledge among peers and colleagues.

Commerce

To market and promote product offerings.

Monthly

January-December

Quarterly

January-March April-June July-September October-December

Semestral

January-June July-December

Annual

‘yearly’

Biennial

Every two years

Entertainment and Leisure Events

Adventure tour: Classify

Cause-related and fundraising event

Affinity Group Show: Classify

Business and Corporate events

Awards Banquet: Classify

Entertainment and Leisure Events

Awards Ceremony: Classify

Business and Corporate events

Briefing: Classify

Festivals

Carnival: Classify

Government and Civic events

Citizen Award Celebration: Classify

Government and Civic events

Community/Village: Classify

Entertainment and Leisure Events

Concert: Classify

Entertainment and Leisure Events

Eco-tour: Classify

Entertainment and Leisure Events

Educational Tour: Classify

Entertainment and Leisure Events

Ethnic Tour: Classify

Festivals

Ethnic/Cultural Festivals: Classify

Entertainment and Leisure Events

Excursions: Classify

Government and Civic events

Fete: Classify

Cause-related and fundraising event

Gift/Hobby Show: Classify

cause-related and fundraising events

Heath/Wellness Fair: Classify

Festivals

Heritage Festival: Classify

Business and corporate events

Human Resource Event Classify

Business and corporate events

Incentive Event: Classify

Business and corporate events

Industrial Show: Classify

government and civic events

Management Meeting: Classify

Business and corporate events

Milestone Event: Classify

Business and corporate events

Open hous: classify

entertainment and leisure events

Pageant: Classify

entertainment and leisure events

Parade: Classify

Sports Event

Races: Classify

Sports Event

Rafting: Classify

Sports Event

Regatta: Classify

Festivals

Religious Festival: Classify

Sports Event

Road Rally: Classify

Sports Event

Rodeo: Classify

Festivals

Seasonal Festivals: Classify

Social/Life-cycle events

Social Dinner: Classify

Social/Life-cycle events

Tea Party: Classify

Geographical

____________ factors

populations

size of ___________

Age

___ of populations

Voluntary

Number of _________ organizations

Affluence

_________ of the community

organizers

Ability of the __________

Site

Nature of the ____

Available

Facilities and equipment _________

Questions

Ask initial event _________

Objectives

Clarify and establish the aims and __________ of the event

Feasibility

Undertake a___________ study and evaluate the results

Implementation

Establish planning and ______________ methodologies and draw up a time schedule.

Finance

Obtain _______ and other required approvals

Public

Launch the event into the ______ area

Operating

Establish _________ structures and recruit key personnel

Control

Carry out all necessary preplanning and establish appropriate _______ systems

Publicize

_________the event

comprehensive

complete a _____________ double-check on all arrangements

Strategy

Carry out the event according to the plan contingency ________

report

prepare a detailed ______ for appropriate personnel and future use

$1,100

The global events industry size was valued at __________ billion in 2018, and is expected to grow of a compound annual growth rate of 10.3% to reach $2,330 billion by 2026.

Compound annual growth rate

CAGR

CAGR

is the average rate at which an investment moves from one value to another over a period of time.

Events

refer to public gathering of populace art at a determined time and place

The purpose if staging an event

can be increase in business profitability, celebratory, entertainment, and community causes among others.

Technological advancements

present new opportunities in the industry

The global events industry

is segmented based on the type, revenue source, organizer, age, and region.

Type

Divided into Music concerts, festivals, sports, exhibitions and conferences, corporate events and seminar, and others.

Revenue Source

It is classified into ticket sale, sponsorship, and others.

basis of organizer

it is categorized into corporate, sports, education, entertainment, and others

age group

it is segregated into below 20 years, 21-40 years, and 41 years and above.

corporate events and seminars

highest revenue by type

sponsorship

highest highest revenue by revenue source

21-40 years old

highest revenue by age group

Europe

highest revenue by region

Organization for economic cooperation and development

OECD: defines global events as events of a limited duration that have global reach, require significant public investment and have an impact on the population and built environment

Place marketing

often referred to as boosterism