ENGLISH P1 devices

Advertisement Composition

How words, images, and negative space work together to communicate a message.

Rule of Thirds

An off-centre focal point that draws the viewer's eye and emphasizes importance.

Colour Scheme (Advertisements)

The use of colours and contrasts to communicate mood, ideas, or messages.

Visual Narration

How images tell a story or suggest events before and after the moment shown.

Perspective (Advertisements)

The camera angle or viewpoint that shapes how viewers interpret people or objects.

Symbolism (Advertisements)

Objects that represent larger ideas, values, or concepts.

Diction (Advertisements)

Word choice used to create tone and communicate a message.

Signature/Slogan/Tagline

A memorable phrase or logo that creates a brand image and appeals to consumers.

Persuasion Techniques (Advertisements)

Methods used to convince audiences to buy into a product, idea, or lifestyle.

Humour (Opinion Pieces)

Word choices that entertain readers and strengthen the writer's argument.

Figurative Language

Metaphors, imagery, irony, and other devices that make arguments more engaging.

Bias

Language that reveals the writer's preference for a particular viewpoint or ideology.

Pathos (Emotive Language)

Language that appeals to readers' emotions.

Title (Opinion Pieces)

A heading that captures the writer's main argument or perspective.

Image/Photograph (Opinion Pieces)

Visuals that support or comment on the article's message.

References

Use of current events, facts, or quotations to strengthen an argument.

Logos

Appeals to logic through reasoning, evidence, and coherent structure.

Sentence Length

Variation in sentence length used for emphasis, pacing, or impact.

Pronouns

Words like "I," "we," "us," and "them" that shape perspective and audience connection.

Anecdote

A personal story used to support an argument or point.

Verb Tense

The use of past, present, or future tense to comment on events and ideas.

Layout (Magazine Covers/Websites)

The arrangement of text, images, and space to guide the viewer's attention.

Images (Magazine Covers/Websites)

Visual elements that represent key ideas and appeal to the target audience.

Colour Scheme (Magazine Covers/Websites)

Colours used to establish tone, mood, and brand identity.

Masthead

The magazine's title or logo, reflecting its identity and style.

Headlines/Subheadings/Teasers

Text designed to attract attention and encourage readers to engage with content.

Fonts

The style of text that influences tone and highlights important information.

Target Audience

The specific group a text is designed to appeal to.

Cultural and Social Context

Current trends, values, or issues reflected in the text.

Symbolism (Magazine Covers/Websites)

Objects or images that represent deeper meanings or themes.

Brand Identity

The consistent style, theme, or image associated with a publication.

Lighting and Shadow

Visual techniques that create mood, atmosphere, and emphasis.

Tone and Emotional Appeal

The feelings or reactions a text aims to create in its audience.

Composition (Cartoons)

The arrangement of visual elements such as foreground, background, angles, and balance.

Foreground

Objects or characters closest to the viewer.

Background

Elements behind the main focus that provide context.

Graphic Weight

The visual importance or emphasis of an element in an image.

Vectors/Lines

Visual paths that direct the viewer's attention.

Narrative (Cartoons)

The story told through setting, characters, and plot.

Context

The time, place, and circumstances shown in the cartoon.

Caricature

Exaggeration of features to create humour or criticism.

Speech Bubbles

Text showing what characters are saying.

Thought Bubbles

Text showing what characters are thinking.

Objects/Symbols (Cartoons)

Items that represent larger ideas or abstract concepts.

Language (Cartoons)

The interaction of words and images to create meaning.

Labels

Text attached to people or objects to clarify meaning.

Captions

Text below or beside images that provides explanation or commentary.

Double Meaning

Words or phrases that can be interpreted in more than one way.

Irony

A contrast between expectation and reality for effect.

Sarcasm

A mocking or critical form of irony used to convey ridicule.