Layout and Design Quiz #1

readability

how easily you read the words (comfortability)

legibility

how well you see the letters

figure/ground relationship

relationship between an object and the surround space (black and white lines palced near each other that form an image)

white space

emptiness that lies between type and images

symmetrical

centered placement

asymmetrical

doesn’t look same on both sides, dissimilar halves balance through contrast

design

arrangement of shapes

active space

white space is equal importance as the positive shapes

empty space

extravagant, exclusive, class (symbolizes wealth and luxury)

Gestalt principles

similarity, proximity, continuation, figure/ground, closure

similarity

readers group and connect objects similar in shape, size, color, angle, or value

proximity

(spatial nearness) objects placed close to each other are perceived as a group

continuation

eye follows and connects elements located along strong lines - straight or curved - until it is stopped by an object

closure

asks the eye to complete a path. the mind supplies the missing pieces of an object

pica

6p = 1 inch

columns

number of lines of copy that go from top to bottom

gutter

space in between columns

margins

space between the end of the outside text or picture and the edge of the page

bleed

space outside your page, printer prints your page on paper bigger than it needs to be and cuts off the excess white on the edges

serifs

extra embellishments on the edges of letters

slug

item of space you set up on your page, place where you can type notes (usually at top or bottom)