Web Marketing Complete Revision Sheet

These flashcards cover key vocabulary and concepts from the Web Marketing Complete Revision Sheet from NEOMA Business School.

Digital Divide

The inequality of access to and use of digital technologies.

Digital Disruption

The upheaval of traditional markets by innovative digital business models.

GDPR

General Data Protection Regulation, enforcing data protection and privacy in the EU.

Nudge Theory

A concept where a gentle push influences behavior without coercion, leveraging cognitive biases.

PESO Model

A model consisting of Paid, Earned, Shared, and Owned media for communication strategy.

Showrooming

Browsing in a physical store and buying online for a lower price.

Webrooming

Researching products online and purchasing them offline.

Customer Relationship Management (CRM)

Focuses on customer data and transactions.

Customer Experience Management (CEM)

Focuses on the feelings and experiences of customers at every interaction u.

Customer Journey Map

Visual representation of the user's interaction with a brand through various phases.

Evergreen Content

Timeless content that generates long-term traffic.

Short-head Keywords

High volume, high competition keywords with vague intent.

Long-tail Keywords

Low volume, low competition keywords with precise intent.

Media Richness Theory

Theory stating that richer media enables deeper persuasion.

Community Manager Role

Responsible for understanding customer needs and building community.

Urgency Nudge

A type of nudge that suggests limited availability to encourage quicker decisions.

Conversion Rate

The percentage of users who complete a desired action after clicking an ad.

CPC (Cost per Click)

The amount spent for each click on an advertisement.

Influencer Marketing

Leveraging individuals with influence to promote products or services.

Push Notifications

Real-time messages sent directly to mobile devices to engage users.

Digital Personas

Profiles created to represent different user types based on demographic and psychographic factors.