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Individualism
The belief that individuals should have the freedom to make their own choices and be responsible for their own success.
Equality of Opportunity
Everyone should have an equal chance to succeed, regardless of their background.
Free Enterprise
An economic system in which individuals and businesses can privately own property, compete, and make economic decisions with limited government interference.
Rule of Law
Everyone, including government officials, must follow the law.
Limited Government
The belief that government power should be restricted to prevent it from becoming too powerful.
Political Socialization
The process through which individuals develop their political beliefs, values, attitudes, and opinions.
Family
Family members influence a person's political beliefs and values.
Schools
Educational institutions influence political knowledge and attitudes.
Peaks
Friends and people within someone's age group influence their political opinions.
Media
Television, newspapers, social media, and other communication platforms influence political opinions.
Social Environments & Organizations
Communities, religious organizations, workplaces, clubs, and other social groups influence political beliefs.
Globalization
The increasing interconnectedness of countries through trade, technology, communication, culture, and politics.
Public Opinion
The collective attitudes and beliefs of the public about political issues, government policies, candidates, and leaders.
Benchmark Poll
An initial poll conducted early in a political campaign.
Tracking Poll
A poll conducted repeatedly over time to measure changes in public opinion.
Entrance Poll
A survey conducted as voters enter a polling location.
Exit Poll
A survey conducted after voters leave a polling location.
Sampling Techniques
Methods researchers use to select a smaller group of people to represent a larger population.
Sampling Error
The difference between the results of a poll and the actual opinions of the entire population due to surveying only a sample.
Impact of Public Opinion on Policymaking
Public attitudes and preferences can influence the laws and policies government officials create.
Democratic Party
One of the two major political parties in the United States that generally supports a more active role for government in addressing social and economic issues.
Republican Party
One of the two major political parties in the United States that generally supports limited government involvement in the economy and traditional social values.
Liberal
An ideology that generally supports government involvement to address social and economic inequalities and protect individual rights.
Conservative
An ideology that generally supports traditional values, free-market economics, and a more limited role for government.
Libertarian
An ideology that emphasizes individual freedom and believes government involvement should be minimized in both economic and personal matters.
Free Market Economics
An economic system in which businesses and consumers make most economic decisions with minimal government interference.
Keynesian Economics
An economic theory that argues the government should intervene in the economy to manage economic fluctuations.
Supply-Side Economics
An economic theory that argues reducing taxes and regulations on businesses and individuals can encourage production and economic growth.
Monetary Policy
Actions taken by the Federal Reserve to influence the economy by controlling interest rates and the money supply.
Fiscal Policy
Government decisions involving taxation and government spending to influence the economy.
Federal Reserve
The central banking system of the United States, responsible for managing monetary policy and helping maintain a stable economy.