Life Orientation Revision - Personal Branding

Flashcards related to Personal Branding.

Brand

A name, term, design, symbol or other feature that distinguishes one seller's goods and services from another.

Personal Brand

The process of creating a public perception of yourself. It involves your unique skills, experiences, and values to attract a target audience. It is your reputation, and personal story that you share.

Benefits of a Well-Formed Personal Brand

Increased confidence, credibility, lasting impression, opportunities, and achievement of goals

Authenticity

Being true to who you are; the quality of being genuine or real.

Brand vs. Personal Brand Link

Both inform or promote what makes them unique. Both must be ongoing processes, developing and maintaining impressions and reputations.