Life Orientation Revision - Personal Branding

Personal Branding

• Brand: A name, term, design, symbol, or feature distinguishing a seller's goods/services.

• Personal Brand: Creating a public perception of yourself using unique skills, experiences, and values to attract a target audience; it is your reputation and personal story.

• Benefits of a well-formed personal brand:

  • Increased confidence.

  • Credibility.

  • Lasting impression.

  • Opportunities.

  • Achieving goals.

• Brand vs. Personal Brand Link: Both involve informing and promoting what makes them unique and require ongoing processes for developing and maintaining impressions and reputations.

• Authenticity: Being true to who you are; genuineness. Your authentic self is the best brand. Developing a personal brand does not mean constant perfection, but actively working towards who you want to be. Embrace who you are and put your best foot forward.

  Personal Branding and Career Development

  • Personal brand markets you to potential employers.

  • Consistency and authenticity are key.

  • Alignment with your authentic self attracts compatible employers.

  Steps to Build a Career Brand

  • Determine your values and act accordingly.

  • Define your key characteristics.

  • Define your target audience/market of employers.

  • Cultivate your brand both online and in person.

  • Listen to others and take constructive criticism.

  • Revise your brand as skills and goals develop.

    Proactive Brand Development

    • Communication: How and what you communicate.

    • Actions, Habits, Attitude: How you present yourself.

    • Time Allocation: How you spend your time.

    • Consistency and Effort

    • Authenticity

    • Feedback and Reflection

    Vocabulary

    • Innovation

    • Passion

    • Power

    • Prestige

    • Trust

    • Mystique

    Importance of Online Personal Branding

    • Social media is a significant part of our lives and jobs.

    • Enables sharing your story and connecting with people/employers.

    • Essential to have a well-thought-out, authentic online presence.

    Digital Footprint

    • Unique data trail created when using the internet.

    • Permanent.

    Personal Branding and Social Media

    • Content posted on social media is permanent and influential.

    • Mistakes should be admitted.

    Crisis Management for Personal Brand

    1. Pause.

    2. Embrace the crisis.

    3. Own up to your mistake.

    4. Learn from it.

What is Personal Branding?

• A unique combination of skills, experiences, and traits that define you.

• How you present yourself to the world, both online and in person.

• Represents your story and how others perceive you.

Benefits of a Strong Personal Brand

• Increased Confidence: Awareness of your strengths helps you achieve your goals.

• Credibility: Builds trust through alignment with your unique qualities.

• Memorable Impression: Ensures people remember and connect with you.

Your Personal Branding

• Objective: Articulate your personal brand and gain a clearer understanding of who you are.

Vocabulary Activities

• Activities: Complete the "Your Fascination Advantage" activity and two additional activities from pages 12-13.

• Purpose: Brainstorm words or phrases that sum up who you are and who you want to be.

• Focus: Enhance your vocabulary to describe yourself and view the activities as a way to get to know yourself better.

Your Fascination Advantage

• Creator: Sally Hogshead, founder of Fascinate®, created the Fascination Advantage® matrix.

• Primary Advantage: What captivates people and makes them believe in you.

• Secondary Advantage: Supports and complements your primary advantage.

Archetype

• Definition: The combination of your top two advantages, representing how the world sees you at your best.

• Identification: Determine your primary and secondary advantages, then use the matrix on page 11 to find your Archetype.

• Significance: Your Archetype is your personality's superpower, representing who you are at your best.

Innovation

• Speak the language of creativity.

• Advantage when old solutions don't work.

• Seekers of adventure; experimenters.

• Proponents of the new; life is too short to follow conventions.

Passion

• Speak the language of relationship.

• Forge relationships, build wide networks.

• Effortless conversation starters.

Power

• Speak the language of confidence.

• Inspire others through big goals.

• Lead discussions, ask direct questions, take charge.

Prestige

• Speak the language of excellence.

• Aim to improve constantly and exceed expectations.

• Push for success when excellence matters; ambitious and determined.

Trust

• Speak the language of stability.

• Consistency gives them an edge.

• Follow through, deliver on time; dependable, committed, trustworthy.

Mystique

• Speak the language of listening; think before speaking.

• Admired for careful consideration and rationale.

• Observant, logical, analytical, and independent.

Alert

• Speak the language of details.

• Advantage when details matter.

• Watchful, aware, manage complex projects; practical and pragmatic.