unit 5: sales promotion

sales promotion

characteristics of sales promotion

advantages of sales promotion

disadvantages of sales promotion

reasons for growth of sales promotion

the growing power of retailers

brand proliferation

the improved education of today’s customers

short-term focus

competition

types of sales promotion

customer-oriented SP techniques

sampling

price incentives

tie-in promotions

trade-show promotion

trade-oriented sales promotion techniques

cooperative advertising

trade allowance

display and point-of-purchase materials

in-store promotions

sales education

incentives

sales force-oriented sales promotion techniques

bonuses

contests

sales meetings

developing the sales promotion programme

step 1

step 2:

step 3:

step 4:

step 5:

step 6:

step 7:

step 8:

step 9:

step 10:

role of SP in marketing

push strategy

pull strategy

others roles

product life cycle

stage 1: introduction

stage 2: growth

stage 3: marketing

stage 4: decline

role of SP in IMC process

brand equity and SP

legal and ethics

legal issues

consumer protection act (CPA)

ASA code

ABC

marketing association SA