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Scarcity
Our inability to satisfy all our wants.
Incentive
A reward that encourages an action or a penalty that discourages action.
Economics
The social science that studies the choices that individuals, businesses, governments, and entire societies make as they cope with scarcity and the incentives that influence and reconcile those choices.
Microeconomics
The study of choices that individuals and businesses make, and the way those choices interact in markets.
Macroeconomics
The study of the performance of the national and global economies.
Factors of Production
The resources used to produce goods and services, divided into four categories: Land, Labour, Capital, and Entrepreneurship.
Human Capital
The knowledge and skill people obtain from education, on-the-job training, and work experience.
Opportunity Cost
The next best alternative that must be given up to get something.
Marginal Cost
The opportunity cost from pursuing an incremental increase in an activity.
Marginal Benefit
The benefit from pursuing a small increase in an activity.
Efficiency
When it is not possible to make someone better off without making someone else worse off.
Equity
Fairness in the distribution of resources, which can have various definitions.
Rational Choice
A choice that compares the costs and benefits to achieve the greatest benefit over cost.
Consumer Demand
The relationship between the price of a good and the quantity demanded by consumers.
Law of Demand
Higher prices of a good create smaller quantity demanded, and lower prices create larger quantity demanded.
Substitutes
Goods that can be used in place of one another.
Complements
Goods that are used together with other goods.
Demand Curve
A graph showing the relationship between the quantity demanded of a good and its price.
Change in Demand
A shift in the demand curve due to changes in factors other than the price.
Production Possibility Frontier (PPF)
The boundary between combinations of goods and services that can be produced and those that cannot.
Product Efficiency
The condition when we cannot produce more of one good without producing less of another good.
Economic Growth
The expansion of production possibilities and an increase in the standard of living.
Positive Statement
A statement that can be tested and checked against facts.
Normative Statement
A statement that expresses an opinion and cannot be tested.
Allocative Efficiency
When we cannot produce more of a good without giving up some other good that we value more highly.
Supply
The total amount of a good or service available for purchase at various prices.
Law of Supply
An increase in price results in an increase in the quantity supplied, and a decrease in price results in a decrease in the quantity supplied.
Market Equilibrium
The point where the supply and demand curves intersect, representing a balance between the quantity supplied and the quantity demanded.
Surplus
A situation where the quantity supplied exceeds the quantity demanded at a given price.
Shortage
A situation where the quantity demanded exceeds the quantity supplied at a given price.
Elasticity
A measure of how much the quantity demanded or supplied of a good responds to changes in price.
Price Ceiling
A government-imposed limit on how high a price can be charged for a product.
Price Floor
A government-imposed minimum price for a product.
Consumer Surplus
The difference between what consumers are willing to pay for a good versus what they actually pay.
Producer Surplus
The difference between what producers are willing to accept for a good versus what they actually receive.
Normal Goods
Goods whose demand increases when consumer incomes rise and decreases when incomes fall.
Utility
The satisfaction or pleasure derived from consuming a good or service.
Demand Elasticity
A measure of the responsiveness of quantity demanded to a change in price.
Price Elasticity of Demand
The percentage change in quantity demanded resulting from a one percent change in price.
Total Revenue
The total amount of money a firm receives from sales of its product, calculated as price times quantity sold.
Deadweight Loss
The loss of economic efficiency when the equilibrium outcome is not achievable or not achieved.
Market Structure
The organizational and other characteristics of a market which influence the nature of competition and pricing.